As part of the University of Edinburgh's inaugural Innovative Learning Week students were given the opportunity to work closely with corporate organisations. DTZ, one of the world's largest property companies, was an enthusiastic supporter of the event.
The DTZ Enterprise Award, linked to a project conceived by the Business School's Professor Tom Archibald, was designed to focus on a key asset of successful modern business: data. Specifically, how quantitative data can be manipulated, analysed and combined with qualitative research to form compelling arguments in business decision-making.
Groups of undergraduate students were tasked by DTZ, on behalf of a fictional American client, to explore how this client could capture a share of the lucrative student accommodation market. Working in small groups and using a wealth of real life data provided by DTZ, students considered where the clients should focus its efforts, what products to offer and how much to charge. The deliverable was rather unusual for an undergraduate student project - a presentation in the Boardroom of DTZ's office in front of a panel comprising the DTZ team and Business School academics. The DTZ Enterprise Award, comprising a bespoke trophy and a generous helping of book tokens, was won by Gary McIntyre, Hossam Hashim and Tom Brigh (all pictured receiving their award).
Richard Collins, Director of International Education and Innovation at DTZ commented: "Each team showed great insight, interesting data collection and analytical methods. Some also conducted excellent and innovative student surveys. All the students showed real interest in the topic and their presentations and report outputs were very impressive - especially given the limited time they had. I'm convinced we should repeat this kind of event, as students and business benefit from this interaction."
Following the success of the initiative, plans are already underway to run the competition on a larger scale next year.
Posted 29th March 2012