Professor David Marshall

Picture of David Marshall

Professor of Marketing and Consumer Behaviour

Email: RGF2aWQuTWFyc2hhbGxAZWQuYWMudWs=
Phone: +44(0)131 6503822
Room: 3.12


Profile

Roles and responsibilities

Director of Postgraduate Programmes
Member of Executive Committee

Background

BSc (Newcastle); PhD (Newcastle).

Graduated from the University of Newcastle with a BSc in Agricultural and Food Marketing, in 1982 and returned as a Research Associate working on various consumer research projects after a period working for Norsk Hydro. Moved to Edinburgh in 1988 as a lecturer in marketing and completed his PhD in 1991. Was appointed Senior Lecturer in 1999 and Professor of Marketing and Consumer Behaviour in August 2007.

Research interests

Consumer behaviour and marketing with special interest in food industry, health issues and change, marketing to children, consumption and music.

See talk at Child and Teen Consumption Conference: Consommations alimentaires, cultures enfantines et éducation - What's in the cookie jar ? Young children's accounts of snacking.

http://cepe.univ-poitiers.fr/index.php/colloque-fun-food-2010-93.html

Also, talk at University of Poitiers on Food Access

http://cerege.labo.univ-poitiers.fr/actualites/2011/03/24/seminaire-cerege-en-video/

Group membership

PhD Supervision

David is supervising 0 PhD students


Publications

Export barriers and problems associated with exporting of Icelandic marine products under conditions of export or die

Bjarnason, Marshall and Eyjólfsson. (2015) Journal of International Food and Agribusiness Marketing 27 (4). 290-310.
Contribution to journal: Article

Case Study: MAGGIE’S MONSTER BIKE & HIKE EVENT: MARKETING PLANNING IN THE CHARITY/NOT-FOR-PROFIT SECTOR

Marchant, Marshall and Karampela . (2015) Reference no. 514-126-1.
Other contribution

The quiet man: advertising discourse and transformative fatherhood in Australian Women’s weekly 1950-2010.

Marshall, Davis, Hogg, Schneider and Petersen. (2015).
Chapter in Book/Report/Conference proceeding: Conference contribution

“Beyond giving product advice” - How Tech-Bloggers build credibility in electronic Word of Mouth communication

Marshall and Koeck. (2014).
Contribution to conference: Poster

A 3D View of the Edinburgh Dominion Cinema within the UK cinema sector

Marchant, Rome and Marshall. (2014) 514-162-1.
Other contribution: Other contribution

Making meal times fun:: representation of mothers and family meals over time in Magazine Advertising

Marshall, Davis, Hogg, Schneider and Petersen. (2014).
Contribution to conference: Paper

Images of Motherhood: Food advertising in Good Housekeeping Magazine 1950-2010

Marshall. (2014).
Chapter in Book/Report/Conference proceeding: Chapter (peer-reviewed)

From overt provider to invisible presence: discursive shifts in advertising portrayals of the father in Good Housekeeping, 1950-2010.

Marshall, Davis, Hogg, Schneider and Petersen. (2014) Journal of Marketing Management 30 (15-16). 1654-1679.
Contribution to journal: Article

Co-operation in the supermarket aisle: young children’s accounts of family food shopping.

Marshall. (2014) International Journal of Retail and Distribution Management 42 (11/12).
Contribution to journal: Article
View / download (open access)

How Does Perceived Convenience Retailer Innovativeness Create Value for the Customer?,

Marshall, Dawson and Lin. (2013) International Journal of Business and Economics 12 (2).
Contribution to journal: Article
View / download (open access)

Displaying Family in Good Housekeeping 1950 - 2010: From cooked family to hybrid eating

Marshall, Davis, T., Hogg, M., T. and Petersen, A. (2012).
Contribution to conference: Paper

Family and food over time: From cooked family meal to hybrid eating

Marshall, Davis, T., Hogg, M., Schneider, T. and Petersen, A. (2012).
Contribution to conference: Paper
View / download (open access)

Socialised eating:transition and family meals

Marshall. (2012).
Contribution to conference: Paper

Caring through technology: Caring practices in Good Housekeeping (UK), 1950-2010

Schneider, T., Davis, T., Hogg, M., Marshall and Petersen, A. (2012).
Contribution to conference: Paper

The knowing mother: consuming maternal subjects in magazine advertising

Davis, T., Hogg, M., Schneider, T., Marshall and Petersen, A. (2012).
Contribution to conference: Paper

How does perceived retailer innovativeness create value to the customer?

Lin1, Marshall and Dawson. (2012).
Contribution to conference: Paper
View / download (open access)

The Material Child: Growing Up in Consumer Culture

Marshall. (2012) International Journal of Advertising 31 (3). 682-684.
Contribution to journal: Book/Film/Article review

Characteristics of eating occasions that contain fruit

Bava, Worch, Dawson, Marshall and Jaeger. (2012) British Food Journal 114 (10-11). 1361-1379.
Contribution to journal: Article

(Visual) Representations of the Family in Advertising Magazines.

Hogg, M., Davis, T., Schneider, T., Marshall and Petersen, A. (2012).
Contribution to conference: Paper

Consumer Perceptions of Organic and Local Food: A Review of Concepts and Evidence and Strategic Implications for Whitmuir Organics

Marshall and Tregear. (2011).
Book/Report: Commissioned report

Beyond taste: principles and preferences for local organic produce

Marshall, Tregear and Dawson. (2011).
Contribution to conference: Poster

In(FORM)ality: the shift from socialization to the enculturation of childhood meals

Marshall. (2011).
Contribution to conference: Paper

A question of Access in remote communities: Food provisioning in the Scottish Western Isles

Marshall. (2011).
Contribution to conference: Paper

Food, Children and Marketing

Marshall and de la Ville, VI. (2011) Journal of Consumer Behaviour 10 (3). 119-121.
Contribution to journal: Special issue

Discursive Families Network

Marshall. (2011).
Non-textual form: Web publication/site

Neighbourhood deprivation and the price and availability of fruit and vegetables in Scotland

Cummins, S., Smith, D .M., Aitken, Z., Dawson, J., Marshall, D., Sparks, L. and Anderson, A .S. (2010) Journal of Human Nutrition and Dietetics 23 (5). 494-501.
Contribution to journal: Article

No Longer a Treat? Young Children's Snacking

Marshall. (2010).
Other contribution: Other contribution

Neighbourhood food environment and area deprivation: spatial accessibility to grocery stores selling fresh fruit and vegetables in urban and rural settings

Smith, D .M., Cummins, S., Taylor, M., Dawson, J., Marshall, D., Sparks, L. and Anderson, A .S. (2010) International Journal of Epidemiology 39 (1). 277-284.
Contribution to journal: Article

Be(com)ing Consumers: young children's everyday accounts of snacking

Marshall. (2010).
Contribution to conference: Paper

Understanding Children as Consumers

Marshall. (2010).
Book/Report: Book

What's in the Cookie jar: Young Children's account of Snacking

Marshall. (2010).
Contribution to conference: Paper
View / download (open access)

No Longer a Treat? Young Children's Snacking

Marshall. (2010).
Contribution to conference: Paper

Children and Food

Marshall and O'Donohoe, S. (2010). 167-183.
Chapter in Book/Report/Conference proceeding: Chapter

In(FORM)ality: Children's Identity and Family Meals

Marshall. (2010).
Contribution to conference: Paper

Consumer attitudes towards a European retailer’s private brand food products: An integrated model of Taiwanese consumers

Lin, Marshall and Dawson. (2009) Journal of Marketing Management 25 (9-10). 875-891.
Contribution to journal: Article

Variations in fresh fruit and vegetable quality by store type, urban-rural setting and neighbourhood deprivation in Scotland

Cummins, Smith, Taylor, Dawson, Marshall, Sparks and Anderson. (2009) Public Health Nutrition. 2044-2050.
Contribution to journal: Article
View / download (open access)

The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test

Kilbourne, W .E., Dorsch, M .J., McDonagh, P., Urien, B., Prothero, A., Grunhagen, M., Jay Polonsky, M., Marshall, D., Foley, J. and Bradshaw, A. (2009) Journal of Macromarketing 29 (3). 259-278.
Contribution to journal: Article

Customer care: what is it and what does it look like when it is good?

Marshall and Harrison. (2009).
Other contribution: Other contribution

'Time Out': primary school children's account of snacking

Marshall. (2009).
Other contribution: Other contribution

Be(com)ing Consumers: young children's everyday accounts of snacking

Marshall. (2009).
Other contribution: Other contribution

A quantitative characterisation of meals and their contexts in a sample of 25-49 year old Spanish people

Jaeger, Marshall and Dawson. (2009) Appetite 52 (2). 318-327.
Contribution to journal: Article

Revisiting British Meals

Marshall and Pettinger, C. (2009).
Chapter in Book/Report/Conference proceeding: Chapter (peer-reviewed)

Integrating effect of consumer perception factors in predicting an international retailer's private brand purchase in Taiwan.

Lin, C., Marshall and Dawson. (2009).
Contribution to conference: Paper

Finding an Irish Voice: Reflections upon Celtic Consumer Society and Social Change

Marshall, McDonagh and Bradshaw. (2009) Irish Marketing Review 20 (2).
Contribution to journal: Special issue

Remote access: consumer perceptions and experience of retail food provision in the Western Isles: "Consumer Voice and Representation"

Nisbet, L., Marshall and Dawson, J. (2009).
Contribution to conference: Paper

Mandated, negotiated or discretionary consumption

Marshall. (2008).
Other contribution: Other contribution

Accessing healthy food: availability and price of a healthy food basket in Scotland

Dawson, Marshall, Taylor, Cummins, Sparks and Anderson. (2008) Journal of Marketing Management 24 (9). 893-913.
Contribution to journal: Article

Food Access

Nisbet, L., Marshall and Dawson. (2008).
Contribution to conference: Poster

Retail provision and accessing healthy food in remote Scottish Island communities

Nisbet, L., Marshall and Dawson. (2008).
Contribution to conference: Paper

Availability and affordability of healthy food: A national assessment and sentinel mapping study of food retailing in Scotland

Marshall, Dawson, Cummins, S., Sparks, L. and Anderson, A. (2008).
Contribution to conference: Paper

The Evolutionary Sequences of Private Brand Development in Taiwanese Grocery Retailing

Lin, C., Marshall and Dawson. (2008).
Contribution to conference: Paper

Children and snacking: Becoming food consumers

Marshall. (2008).
Contribution to conference: Paper

Discretionary consumption: Scottish primary school children's account of snacking

Marshall. (2008).
Contribution to conference: Paper

Retail provision and store choice in remote island communities

Nisbet, L. and Marshall. (2008).
Contribution to conference: Paper

Current context of retailing in Scotland - opportunities for healthy eating

Marshall. (2008).
Contribution to conference: Paper

Developmental design of a healthy eating indicator shopping basket tool (HEISB) for use in food access studies

Anderson, A .S., Dewar, J., Marshall, Cummins, S., Taylor, M., Dawson, J. and Sparks, L. (2008).
Contribution to conference: Poster

Actively engaged: Children's accounts of everyday eating

Marshall. (2007).
Other contribution: Other contribution

Accessing Healthy Food: Availability and price of a healthy basket in Scotland.: Full Report to Food Standards Agency (Scotland). Research Project S04005

Marshall, Dawson, Cummins, S., Sparks, L. and Anderson, A. (2007).
Book/Report: Commissioned report

The development of a healthy eating indicator shopping basket tool (HEISB) for use in food access studies-identification of key food items

Marshall, Dawson, Anderson, A .S., Cummins, S., Dewar, J., Sparks, L. and Taylor, M. (2007) Public Health Nutrition.
Contribution to journal: Article

Families, food, and pester power: Beyond the blame game?

Marshall, O'Donohoe and Kline, S. (2007) Journal of Consumer Behaviour 6.
Contribution to journal: Article

Response to Art versus Commerce as a Macromarketing Theme

Marshall, Bradshaw, A. and McDonagh, P. (2006) Journal of Macromarketing 26. 81-83.
Contribution to journal: Article

Putting Brands in the Picture: Children’s Drawings of Their Favourite Things

Marshall and Aitken, R. (2006) Advances in Consumer Research 7 (asia pacific). 268-276.
Contribution to journal: Article

The Alienated artist and the political economy of organised art

Marshall, Bradshaw, A. and McDonagh, P. (2006) Consumption Markets & Culture 9. 111-117.
Contribution to journal: Article

No Space - New Blood and the Production of Brand Culture Colonies

Marshall, Bradshaw, A. and McDonagh, P. (2006) Journal of Marketing Management 22. 579-599.
Contribution to journal: Article

Examining the relationship between packaging colour and product selection in preschoolers

Marshall, Bell, R. and Stuart, M. (2006) Food Quality and Preference 17. 615-621.
Contribution to journal: Article

Limited choice: an exploratory study into issue items and soldier well being

Marshall and Meiselman, H. (2006) Journal of Macromarketing 26. 59-76.
Contribution to journal: Article

Television promotion of children's snacks: food for thought?

Marshall, O'Donohoe and Kline, S. (2006). 235-258.
Chapter in Book/Report/Conference proceeding: Chapter (peer-reviewed)

'Exiled music herself, pushed to the edge of existence' - the experience of the background music live musician

Marshall, Bradshaw, A., Bradshaw, H. and McDonagh, P. (2005) Consumption Markets & Culture 8. 219-239.
Contribution to journal: Article

Food as ritual, routine or convention?

Marshall. (2005) Consumption Markets & Culture 8. 65-85.
Contribution to journal: Article

Shared Lives - An Opportunity for Obesity Prevention?

Marshall and Lea, E .J. (2004) Appetite 43. 327-329.
Contribution to journal: Article

Segmenting the convenience and health trends in British food market

Marshall, Dawson and Shiu, E. (2004) British Food Journal 106. 106-127.
Contribution to journal: Article

Relating the food involvement scale to demographic variables, food choice and other constructs

Marshall and Bell, R. (2004) Food Quality and Preference 15. 871-879.
Contribution to journal: Article

Commentary on Garber et al. measuring consumer response to food products

Marshall. (2003) Food Quality and Preference 14. 17-21.
Contribution to journal: Article

The construct of food involvement in behavioural research: scale development and validation

Marshall and Bell, R. (2003) Appetite 40. 235-244.
Contribution to journal: Article

Meal construction exploring the relationship between eating occasion and location

Marshall and Bell, R. (2003) Food Quality and Preference 14. 53-64.
Contribution to journal: Article

Proper meals in transition: young married couples on the nature of eating together

Marshall and Anderson, A. (2002) Appetite 39. 193-206.
Contribution to journal: Article

Who's Responsible for the Food Shopping: A Study of Young Scottish Couples in their Honeymood Period

Marshall. (2000) International Review of Retail, Distribution and Consumer Research 10. 59-72.
Contribution to journal: Article

To Infinity and Beyond: Character Merchandising and Kids Toys

Marshall. (1999) International Journal of Advertising and Marketing to Children 1. 249-254.
Contribution to journal: Article

Living Together and Eating Together: Changes in Food Choice and Eating Habits During the Transition from Single to Married/Cohabiting

Marshall. (1998) The Sociological Review 46. 47-72.
Contribution to journal: Article