Professor David Marshall

Picture of David Marshall

Professor of Marketing and Consumer Behaviour

Email: RGF2aWQuTWFyc2hhbGxAZWQuYWMudWs=
Phone: +44(0)131 6503822
Room: 3.12


See David Marshall's profile and current research activities on the Edinburgh Research Explorer site

Roles and responsibilities

Director of Postgraduate Programmes
Member of Executive Committee


BSc (Newcastle); PhD (Newcastle).

Graduated from the University of Newcastle with a BSc in Agricultural and Food Marketing, in 1982 and returned as a Research Associate working on various consumer research projects after a period working for Norsk Hydro. Moved to Edinburgh in 1988 as a lecturer in marketing and completed his PhD in 1991. Was appointed Senior Lecturer in 1999 and Professor of Marketing and Consumer Behaviour in August 2007.

Research interests

Consumer behaviour and marketing with special interest in food industry, health issues and change, marketing to children, consumption and music.

See talk at Child and Teen Consumption Conference: Consommations alimentaires, cultures enfantines et éducation - What's in the cookie jar ? Young children's accounts of snacking.

Also, talk at University of Poitiers on Food Access

Group membership

PhD Supervision

David is supervising 1 PhD student