Professor David Marshall

Picture of David Marshall

Professor of Marketing and Consumer Behaviour

Email: RGF2aWQuTWFyc2hhbGxAZWQuYWMudWs=
Phone: +44(0)131 6503822
Room: 3.12


Profile

Roles and responsibilities

Director of Postgraduate Programmes
Member of Executive Committee

Background

BSc (Newcastle); PhD (Newcastle).

Graduated from the University of Newcastle with a BSc in Agricultural and Food Marketing, in 1982 and returned as a Research Associate working on various consumer research projects after a period working for Norsk Hydro. Moved to Edinburgh in 1988 as a lecturer in marketing and completed his PhD in 1991. Was appointed Senior Lecturer in 1999 and Professor of Marketing and Consumer Behaviour in August 2007.

Research interests

Consumer behaviour and marketing with special interest in food industry, health issues and change, marketing to children, consumption and music.

See talk at Child and Teen Consumption Conference: Consommations alimentaires, cultures enfantines et éducation - What's in the cookie jar ? Young children's accounts of snacking.

http://cepe.univ-poitiers.fr/index.php/colloque-fun-food-2010-93.html

Also, talk at University of Poitiers on Food Access

http://cerege.labo.univ-poitiers.fr/actualites/2011/03/24/seminaire-cerege-en-video/

Group membership

PhD Supervision

David is supervising 1 PhD student


Publications

The quiet man: advertising discourse and transformative fatherhood in Australian Women’s weekly 1950-2010.

ANZMAC Agents for Change.

Marshall, Davis, Hogg, Schneider and Petersen. (2015).
Research output: Conference contribution.

Case Study: MAGGIE’S MONSTER BIKE & HIKE EVENT: MARKETING PLANNING IN THE CHARITY/NOT-FOR-PROFIT SECTOR

Marchant, Marshall and Karampela . (2015).
Research output: Other contribution.

“Beyond giving product advice” - How Tech-Bloggers build credibility in electronic Word of Mouth communication

Marshall and Koeck. (2014).
Research output: Poster.

A 3D View of the Edinburgh Dominion Cinema within the UK cinema sector

Marchant, Rome and Marshall. (2014).
Research output: Other contribution.

Images of Motherhood: Food advertising in Good Housekeeping Magazine 1950-2010

Motherhood, Markets and consumption: The making of mothers in contemporary western culture

Marshall. (2014).
Research output: Chapter (peer-reviewed).

Making meal times fun:

representation of mothers and family meals over time in Magazine Advertising

Marshall, Davis, Hogg, Schneider and Petersen. (2014).
Research output: Paper.

From overt provider to invisible presence: discursive shifts in advertising portrayals of the father in Good Housekeeping, 1950-2010.

Marshall, Davis, Hogg, Schneider and Petersen. (2014) Journal of Marketing Management 30 (15-16). 1654-1679.
Research output: Article.

Co-operation in the supermarket aisle: young children’s accounts of family food shopping.

Marshall. (2014) International Journal of Retail and Distribution Management 42 (11/12).
Research output: Article.
View / download (open access)

How Does Perceived Convenience Retailer Innovativeness Create Value for the Customer?,

Marshall, Dawson and Lin. (2013) International Journal of Business and Economics 12 (2).
Research output: Article.
View / download (open access)

(Visual) Representations of the Family in Advertising Magazines.

Hogg, M., Davis, T., Schneider, T., Marshall and Petersen, A. (2012).
Research output: Paper.

How does perceived retailer innovativeness create value to the customer?

Lin1, Marshall and Dawson. (2012).
Research output: Paper.
View / download (open access)

The Material Child: Growing Up in Consumer Culture

Marshall. (2012) International Journal of Advertising 31 (3). 682-684.
Research output: Book/Film/Article review.

Caring through technology: Caring practices in Good Housekeeping (UK), 1950-2010

Schneider, T., Davis, T., Hogg, M., Marshall and Petersen, A. (2012).
Research output: Paper.

Displaying Family in Good Housekeeping 1950 - 2010: From cooked family to hybrid eating

Marshall, Davis, T., Hogg, M., T. and Petersen, A. (2012).
Research output: Paper.

The knowing mother: consuming maternal subjects in magazine advertising

Davis, T., Hogg, M., Schneider, T., Marshall and Petersen, A. (2012).
Research output: Paper.

Socialised eating:transition and family meals

Marshall. (2012).
Research output: Paper.

Family and food over time: From cooked family meal to hybrid eating

Marshall, Davis, T., Hogg, M., Schneider, T. and Petersen, A. (2012).
Research output: Paper.
View / download (open access)

Characteristics of eating occasions that contain fruit

Bava, Worch, Dawson, Marshall and Jaeger. (2012) British Food Journal 114 (10-11). 1361-1379.
Research output: Article.

Consumer Perceptions of Organic and Local Food

A Review of Concepts and Evidence and Strategic Implications for Whitmuir Organics

Marshall and Tregear. (2011).
Research output: Commissioned report.

Beyond taste

principles and preferences for local organic produce

Marshall, Tregear and Dawson. (2011).
Research output: Poster.

Discursive Families Network

Marshall. (2011).
Research output: Web publication/site.

A question of Access in remote communities: Food provisioning in the Scottish Western Isles

Marshall. (2011).
Research output: Paper.

Food, Children and Marketing

Marshall and de la Ville, VI. (2011) Journal of Consumer Behaviour 10 (3). 119-121.
Research output: Special issue.

In(FORM)ality: the shift from socialization to the enculturation of childhood meals

Marshall. (2011).
Research output: Paper.

Neighbourhood deprivation and the price and availability of fruit and vegetables in Scotland

Cummins, S., Smith, D .M., Aitken, Z., Dawson, J., Marshall, D., Sparks, L. and Anderson, A .S. (2010) Journal of Human Nutrition and Dietetics 23 (5). 494-501.
Research output: Article.

No Longer a Treat? Young Children's Snacking

Marshall. (2010).
Research output: Other contribution.

Neighbourhood food environment and area deprivation: spatial accessibility to grocery stores selling fresh fruit and vegetables in urban and rural settings

Smith, D .M., Cummins, S., Taylor, M., Dawson, J., Marshall, D., Sparks, L. and Anderson, A .S. (2010) International Journal of Epidemiology 39 (1). 277-284.
Research output: Article.

Be(com)ing Consumers: young children's everyday accounts of snacking

Marshall. (2010).
Research output: Paper.

Children and Food

Understanding Children as Consumers

Marshall and O'Donohoe, S. (2010). 167-183.
Research output: Chapter.

Understanding Children as Consumers

Marshall. (2010).
Research output: Book.

In(FORM)ality: Children's Identity and Family Meals

Marshall. (2010).
Research output: Paper.

What's in the Cookie jar: Young Children's account of Snacking

Marshall. (2010).
Research output: Paper.
View / download (open access)

No Longer a Treat? Young Children's Snacking

Marshall. (2010).
Research output: Paper.

Consumer attitudes towards a European retailer’s private brand food products: An integrated model of Taiwanese consumers

Lin, Marshall and Dawson. (2009) Journal of Marketing Management 25 (9-10). 875-891.
Research output: Article.

Variations in fresh fruit and vegetable quality by store type, urban-rural setting and neighbourhood deprivation in Scotland

Cummins, Smith, Taylor, Dawson, Marshall, Sparks and Anderson. (2009) Public Health Nutrition. 2044-2050.
Research output: Article.
View / download (open access)

The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test

Kilbourne, W .E., Dorsch, M .J., McDonagh, P., Urien, B., Prothero, A., Grunhagen, M., Jay Polonsky, M., Marshall, D., Foley, J. and Bradshaw, A. (2009) Journal of Macromarketing 29 (3). 259-278.
Research output: Article.

Customer care: what is it and what does it look like when it is good?

Marshall and Harrison. (2009).
Research output: Other contribution.

'Time Out': primary school children's account of snacking

Marshall. (2009).
Research output: Other contribution.

Be(com)ing Consumers: young children's everyday accounts of snacking

Marshall. (2009).
Research output: Other contribution.

A quantitative characterisation of meals and their contexts in a sample of 25-49 year old Spanish people

Jaeger, Marshall and Dawson. (2009) Appetite 52 (2). 318-327.
Research output: Article.

Finding an Irish Voice: Reflections upon Celtic Consumer Society and Social Change

Marshall, McDonagh and Bradshaw. (2009) Irish Marketing Review 20 (2).
Research output: Special issue.

Integrating effect of consumer perception factors in predicting an international retailer's private brand purchase in Taiwan.

Lin, C., Marshall and Dawson. (2009).
Research output: Paper.

Revisiting British Meals

Meals in science and practice: Interdisciplinary Research and Business Applications

Marshall and Pettinger, C. (2009).
Research output: Chapter (peer-reviewed).

Remote access: consumer perceptions and experience of retail food provision in the Western Isles: "Consumer Voice and Representation"

Nisbet, L., Marshall and Dawson, J. (2009).
Research output: Paper.

Mandated, negotiated or discretionary consumption

Marshall. (2008).
Research output: Other contribution.

Accessing healthy food: availability and price of a healthy food basket in Scotland

Dawson, Marshall, Taylor, Cummins, Sparks and Anderson. (2008) Journal of Marketing Management 24 (9). 893-913.
Research output: Article.

Food Access

Nisbet, L., Marshall and Dawson. (2008).
Research output: Poster.

Retail provision and accessing healthy food in remote Scottish Island communities

Nisbet, L., Marshall and Dawson. (2008).
Research output: Paper.

Availability and affordability of healthy food: A national assessment and sentinel mapping study of food retailing in Scotland

Marshall, Dawson, Cummins, S., Sparks, L. and Anderson, A. (2008).
Research output: Paper.

The Evolutionary Sequences of Private Brand Development in Taiwanese Grocery Retailing

Lin, C., Marshall and Dawson. (2008).
Research output: Paper.

Discretionary consumption: Scottish primary school children's account of snacking

Marshall. (2008).
Research output: Paper.

Retail provision and store choice in remote island communities

Nisbet, L. and Marshall. (2008).
Research output: Paper.

Children and snacking: Becoming food consumers

Marshall. (2008).
Research output: Paper.

Developmental design of a healthy eating indicator shopping basket tool (HEISB) for use in food access studies

Anderson, A .S., Dewar, J., Marshall, Cummins, S., Taylor, M., Dawson, J. and Sparks, L. (2008).
Research output: Poster.

Current context of retailing in Scotland - opportunities for healthy eating

Marshall. (2008).
Research output: Paper.

Actively engaged: Children's accounts of everyday eating

Marshall. (2007).
Research output: Other contribution.

Accessing Healthy Food: Availability and price of a healthy basket in Scotland.

Full Report to Food Standards Agency (Scotland). Research Project S04005

Marshall, Dawson, Cummins, S., Sparks, L. and Anderson, A. (2007).
Research output: Commissioned report.

Families, food, and pester power: Beyond the blame game?

Marshall, O'Donohoe and Kline, S. (2007) Journal of Consumer Behaviour 6.
Research output: Article.

The development of a healthy eating indicator shopping basket tool (HEISB) for use in food access studies-identification of key food items

Marshall, Dawson, Anderson, A .S., Cummins, S., Dewar, J., Sparks, L. and Taylor, M. (2007) Public Health Nutrition.
Research output: Article.

Examining the relationship between packaging colour and product selection in preschoolers

Marshall, Bell, R. and Stuart, M. (2006) Food Quality and Preference 17. 615-621.
Research output: Article.

Putting Brands in the Picture: Children’s Drawings of Their Favourite Things

Marshall and Aitken, R. (2006) Advances in Consumer Research 7 (asia pacific). 268-276.
Research output: Article.

Limited choice: an exploratory study into issue items and soldier well being

Marshall and Meiselman, H. (2006) Journal of Macromarketing 26. 59-76.
Research output: Article.

Response to Art versus Commerce as a Macromarketing Theme

Marshall, Bradshaw, A. and McDonagh, P. (2006) Journal of Macromarketing 26. 81-83.
Research output: Article.

The Alienated artist and the political economy of organised art

Marshall, Bradshaw, A. and McDonagh, P. (2006) Consumption Markets & Culture 9. 111-117.
Research output: Article.

Television promotion of children's snacks: food for thought?

Children Media and Consumption: On the front edge

Marshall, O'Donohoe and Kline, S. (2006). 235-258.
Research output: Chapter (peer-reviewed).

No Space - New Blood and the Production of Brand Culture Colonies

Marshall, Bradshaw, A. and McDonagh, P. (2006) Journal of Marketing Management 22. 579-599.
Research output: Article.

'Exiled music herself, pushed to the edge of existence' - the experience of the background music live musician

Marshall, Bradshaw, A., Bradshaw, H. and McDonagh, P. (2005) Consumption Markets & Culture 8. 219-239.
Research output: Article.

Food as ritual, routine or convention?

Marshall. (2005) Consumption Markets & Culture 8. 65-85.
Research output: Article.

Relating the food involvement scale to demographic variables, food choice and other constructs

Marshall and Bell, R. (2004) Food Quality and Preference 15. 871-879.
Research output: Article.

Segmenting the convenience and health trends in British food market

Marshall, Dawson and Shiu, E. (2004) British Food Journal 106. 106-127.
Research output: Article.

Shared Lives - An Opportunity for Obesity Prevention?

Marshall and Lea, E .J. (2004) Appetite 43. 327-329.
Research output: Article.

Commentary on Garber et al. measuring consumer response to food products

Marshall. (2003) Food Quality and Preference 14. 17-21.
Research output: Article.

Meal construction exploring the relationship between eating occasion and location

Marshall and Bell, R. (2003) Food Quality and Preference 14. 53-64.
Research output: Article.

The construct of food involvement in behavioural research: scale development and validation

Marshall and Bell, R. (2003) Appetite 40. 235-244.
Research output: Article.

Proper meals in transition: young married couples on the nature of eating together

Marshall and Anderson, A. (2002) Appetite 39. 193-206.
Research output: Article.

Who's Responsible for the Food Shopping: A Study of Young Scottish Couples in their Honeymood Period

Marshall. (2000) International Review of Retail, Distribution and Consumer Research 10. 59-72.
Research output: Article.

To Infinity and Beyond: Character Merchandising and Kids Toys

Marshall. (1999) International Journal of Advertising and Marketing to Children 1. 249-254.
Research output: Article.

Living Together and Eating Together: Changes in Food Choice and Eating Habits During the Transition from Single to Married/Cohabiting

Marshall. (1998) The Sociological Review 46. 47-72.
Research output: Article.