Professor Stephanie O'Donohoe
Professor of Advertising and Consumer CultureEmail: U3RlcGhhbmllLk8nRG9ub2hvZUBlZC5hYy51aw==
Phone: +44(0)131 6503821
Dip Advanced Marketing Techniques (Dublin); BSc (Trinity College, Dublin); PhD (Edinburgh).
I worked in the Irish alcohol industry on graduation, with responsibilities for marketing research, new product development and point-of-sale material. I completed my PhD at Edinburgh exploring young adults' experiences of advertising.
I am interpretive consumer researcher, with a longstanding interest in theories and practices of advertising consumption. This interest has expanded to encompass advertising production as well as consumption, and children's relationship with advertising and marketing communications. I am currently collaborating with several colleagues on advertising-related projects.
My second main area of interest concerns consumers' interactions with the marketplace as their family circumstances change. I am involved in two projects related to this theme. With Dr Darach Turley of Dublin City University, I have been researching consumption symbolism in bereavement and service encounters with bereaved consumers. The second project concerns consumption experiences in the transition to motherhood. I am part of the VOICE Group, an international research team (spanning UK, USA, Denmark and Ireland) exploring this area, and I was a co-organiser of the ESRC Motherhoods, Markets and Consumption seminar series.
Finally, I am involved in several joint projects exploring consumption practices among young people, particularly at points of transition.