Professor Stephanie O'Donohoe

Picture of Stephanie O'Donohoe

Professor of Advertising and Consumer Culture

Email: U3RlcGhhbmllLk8nRG9ub2hvZUBlZC5hYy51aw==
Phone: +44(0)131 6503821
Room: 3.11



Dip Advanced Marketing Techniques (Dublin); BSc (Trinity College, Dublin); PhD (Edinburgh).

I worked in the Irish alcohol industry on graduation, with responsibilities for marketing research, new product development and point-of-sale material. I completed my PhD at Edinburgh exploring young adults' experiences of advertising.

Research interests

I am interpretive consumer researcher, with a longstanding interest in theories and practices of advertising consumption. This interest has expanded to encompass advertising production as well as consumption, and children's relationship with advertising and marketing communications. I am currently collaborating with several colleagues on advertising-related projects.

My second main area of interest concerns consumers' interactions with the marketplace as their family circumstances change. I am involved in two projects related to this theme. With Dr Darach Turley of Dublin City University, I have been researching consumption symbolism in bereavement and service encounters with bereaved consumers. The second project concerns consumption experiences in the transition to motherhood. I am part of the VOICE Group, an international research team (spanning UK, USA, Denmark and Ireland) exploring this area, and I was a co-organiser of the ESRC Motherhoods, Markets and Consumption seminar series.

Finally, I am involved in several joint projects exploring consumption practices among young people, particularly at points of transition.

Group membership

PhD Supervision

Stephanie is supervising 4 PhD students


Edging out of the nest: emerging adults' use of smartphones in maintaining and transforming family relationships

Marchant and O’Donohoe. (2014) Journal of Marketing Management 30 (15-16). 1554-1576.
Research output: Special issue.
View / download (open access)

Motherhoods, markets and consumption: the making of mothers in contemporary Western cultures

O'Donohoe, Hogg, Maclaran, Martens and Stevens. (2014).
Research output: Book.

Having it all? Consumer culture, person-object relations, and the lived experience of female emerging adults

O'Donohoe, Lambert and Orton-Johnson. (2014). 1-11.
Research output: Paper.

The making of mothers

Motherhoods, Markets and Consumption

O'Donohoe, Hogg, Maclaran, Martens and Stevens. (2014). 1-15.
Research output: Chapter (peer-reviewed).

Volunteer stereotypes, stigma and relational identity projects

Ho and O’Donohoe. (2014) European Journal of Marketing 48 (5/6). 854-877.
Research output: Article.
View / download (open access)

Listening to the wounded storyteller:

pathographies as a repository of consumption meanings

O'Donohoe and Turley. (2013).
Research output: Paper.

An Apple all day makes liminality okay: the influence of the iPhone on teenage girls' consumption practices

AOM Conference 2013

Marchant and O'Donohoe. (2013).
Research output: Conference contribution.
View / download (open access)

Practising gender: The role of banter in young men’s improvisations of masculine consumer identities

Hein and O’Donohoe. (2013) Journal of Marketing Management.
Research output: Article.

The sadness of lives and the comfort of things: Goods as evocative objects in bereavement

Turley and O'Donohoe. (2012) Journal of Marketing Management 28 (11-12). 1331-1353.
Research output: Article.

Being and Becoming Donors: Towards a theory of donor socialisation

Ho and O'Donohoe. (2012).
Research output: Abstract.

Lessons on loss: grief in contemporary children's fiction

O'Donohoe. (2012).
Research output: Paper.

Pot Noodles, Placements and Peer Regard: Creative Career Trajectories and Communities of Practice in the British Advertising Industry

McLeod, O'Donohoe and Townley. (2011) British Journal of Management 22 (1). 114-131.
Research output: Article.

(Re)creating Cultural Models of Motherhoods in Contemporary Advertising

Hogg, Laclaran, Martens, O'Donohoe and Stevens. (2011) Advertising & Society Review 12 (2).
Research output: Special issue.

Deciding to Give? Insights into young people's donor decision-making processes

Ho and O'Donohoe. (2011).
Research output: Paper.

Mobile phones as an extension of the participant observer's self: reflections on the emergent role of an emergent technology

Hein, O'Donohoe and Ryan. (2011) Qualitative Market Research: An International Journal 14 (3). 258-273.
Research output: Article.

Motherhood, Marketization, and Consumer Vulnerability

Davies, Prothero, Sorensen, O'Malley, O'Donohoe, Dobscha, Geiger, Thomsen and VOICE .Grp. (2010) Journal of Macromarketing 30 (4). 384-397.
Research output: Article.

Netnography: Doing Ethnographic Research Online

O'Donohoe. (2010) International Journal of Advertising 29 (2). 328-330.
Research output: Book/Film/Article review.

Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

O'Donohoe. (2010) International Journal of Advertising 29 (3). 505-507.
Research output: Book/Film/Article review.

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Flatt. (2010) International Journal of Advertising 29 (3). 505-507.
Research output: Book/Film/Article review.

Buying into motherhood? Problematic consumption and ambivalence in transitional phases

The VOICE .Group, . (2010) Consumption Markets & Culture 13 (4). 373-397.
Research output: Article.

Grief goods: material possessions and meaning reconstruction in bereavement

O'Donohoe, S. and Turley, D. (2010).
Research output: Other.

Children and Food

Understanding Children as Consumers

Marshall and O'Donohoe, S. (2010). 167-183.
Research output: Chapter.

The elephant in the room? Class and creative collaboration in British advertising agencies

McLeod, C., O'Donohoe, S. and Townley, B. (2009) Human Relations 62 (7). 1011-1039.
Research output: Article.

Firing enthusiasm

Consumer Behaviour

O'Donohoe, S. and Turley, D. (2009) 4th Edition.
Research output: Chapter.

Encoding advertisements: the creative perspective

The Advertising and Consumer Culture Reader

O'Donohoe, S., Kelly, A. and Lawler, K. (2009).
Research output: Chapter.

The involved ostrich: mothers' perceptions of fathers' participation in the transition to parenthood

O'Donohoe, S., Davies, A., Dobscha, S., Geiger, S., O'''', Prothero, A., Sørensen, E .B. and Thomsen, T .U. (2009) Advances in Consumer Research.
Research output: Article.

The loss adjuster: The Year of Magical Thinking and the role of consumption in meaning reconstruction

O'Donohoe, S. and Turley, D. (2009).
Research output: Other.

A fateful triangle? Tales of art, commerce and science from the Irish advertising field

Aidan Kelly, , Katrina Lawlor, and Stephanie O'Donohoe, . (2008) Advertising & Society Review 9 (3).
Research output: Article.

Buying into Motherhood? Consumption Ambivalence and Liminality in Transitional Phases

O'Donohoe, S. (2008).
Research output: Other.

Reflections on collaboration in interpretive consumer research

O'Donohoe, S., Davies, Dobscha, S., Geiger, S., O''''Malley, L., Prothero, A., Sorensen, E. and Thomsen, T. (2008) Qualitative Market Research: An International Journal 11. 147-165.
Research output: Article.

Inoculation or Indoctrination? An Ideological Perspective on Children's Advertising Literacy Website

O'Donohoe, S. and Nairn, A. (2008).
Research output: Other.

Families, food, and pester power: Beyond the blame game?

Marshall, O'Donohoe and Kline, S. (2007) Journal of Consumer Behaviour 6.
Research output: Article.

Brand in the hand or sand in the hand? A contextualized account of adolescents' mobile consumption

O'Donohoe and Grant, I. (2007) Advances in Consumer Research 34. 280-285.
Research output: Article.

Fatal errors: unbridling emotions in service failure and recovery experiences

O'Donohoe and Turley, D. (2007) Journal of Strategic Marketing 15. 17-28.
Research output: Article.

Why young consumers are not open to mobile marketing communications

O'Donohoe and Grant, I. (2007) International Journal of Advertising 26. 223-246.
Research output: Article.

Television promotion of children's snacks: food for thought?

Children Media and Consumption: On the front edge

Marshall, O'Donohoe and Kline, S. (2006). 235-258.
Research output: Chapter (peer-reviewed).

Yummy Mummies: the clamour for glamour in advertising to mothers

O'Donohoe. (2006) Advertising & Society Review 7. 1-21.
Research output: Article.

Compassion at the counter: service encounters and bereaved consumers

O'Donohoe and Turley, D. (2006) Human Relations 59. 1429-1448.
Research output: Article.

Encoding Advertisements: the creative perspective

O'Donohoe, Kelly, A. and Lawlor, K. (2005) Journal of Marketing Management 21.
Research output: Article.

Ritual consumption: the cases of In Memoriam notices

proceedings of European Marketing Academy Conference, Strathclyde University, May

O'Donohoe and Turley, D. (2003).
Research output: Conference contribution.

Everything under control: a child's eye view of advertising

Bartholomew, A. and O'Donohoe. (2003) Journal of Marketing Management 19 (3-4). 433-457.
Research output: Article.

Counter-culture and consumer society

O'Donohoe, Desmond, J. and McDonagh, P. (2001) Consumption Markets & Culture 4. 241-271.
Research output: Article.

Living with ambivalence: attitudes to advertising in postmodern times

O'Donohoe. (2001) Marketing Theory 1. 91-108.
Research output: Article.

Beyond Sophistication: Dimensions of Advertising Literacy

O'Donohoe. (1998) International Journal of Advertising 17. 467-482.
Research output: Article.

Raiding the Postmodern Pantry: Advertising Intertextuality and the Young Adult Audience

O'Donohoe. (1997) European Journal of Marketing 31. 234-253.
Research output: Article.