Professor Stephanie O'Donohoe

Picture of Stephanie O'Donohoe

Professor of Advertising and Consumer Culture

Email: U3RlcGhhbmllLk8nRG9ub2hvZUBlZC5hYy51aw==
Phone: +44(0)131 6503821
Room: 3.11



Dip Advanced Marketing Techniques (Dublin); BSc (Trinity College, Dublin); PhD (Edinburgh).

I worked in the Irish alcohol industry on graduation, with responsibilities for marketing research, new product development and point-of-sale material. I completed my PhD at Edinburgh exploring young adults' experiences of advertising.

Research interest terms

  • Advertising
  • Consumer behaviour
  • Consumer culture and interpretive consumer research
  • Consumer culture, identity & gender
  • Consumption-orientated identity projects
  • Emerging-adulthood
  • Gender studies

Research interests

I am interpretive consumer researcher, with a longstanding interest in theories and practices of advertising consumption. This interest has expanded to encompass advertising production as well as consumption, and children's relationship with advertising and marketing communications. I am currently collaborating with several colleagues on advertising-related projects.

My second main area of interest concerns consumers' interactions with the marketplace as their family circumstances change. My primary concern here is with  consumption experiences in relation to bereavement, and I have a longstanding research collaboration in this area with Professor Darach Turley, Dublin City University. Much of my current work in this area focuses on books and bereavement - on grief memoirs as a lens on bereavement and consumption experiences during bereavement, and also on the role of fiction in sensemaking among bereaved people.  Recent work has also explored consumption experiences in the transition to motherhood. I am part of the VOICE Group, an international research team (spanning UK, USA, Denmark and Ireland) exploring this area, and I was a co-organiser of the ESRC Motherhoods, Markets and Consumption seminar series.

Finally, I am involved in several joint projects exploring consumption practices among young people, particularly at points of transition.

Group membership

PhD Supervision

Stephanie is supervising 4 PhD students


Bereaved bonding:: Materially-mediated parent-child relationships following major loss

O'Donohoe. (2015).
Research output: Paper.

Being, buying and dying: Consumption experiences towards the end of life

O'Donohoe and Turley. (2015).
Research output: Paper.

Edging out of the nest: emerging adults' use of smartphones in maintaining and transforming family relationships

Marchant and O’Donohoe. (2014) Journal of Marketing Management 30 (15-16). 1554-1576.
Research output: Special issue.
View / download (open access)

Having it all? Consumer culture, person-object relations, and the lived experience of female emerging adults

O'Donohoe, Lambert and Orton-Johnson. (2014). 1-11.
Research output: Paper.

Motherhoods, markets and consumption: the making of mothers in contemporary Western cultures

O'Donohoe, Hogg, Maclaran, Martens and Stevens. (2014).
Research output: Book.

Volunteer stereotypes, stigma and relational identity projects

Ho and O’Donohoe. (2014) European Journal of Marketing 48 (5/6). 854-877.
Research output: Article.
View / download (open access)

The making of mothers

O'Donohoe, Hogg, Maclaran, Martens and Stevens. (2014). 1-15.
Research output: Chapter (peer-reviewed).

Listening to the wounded storyteller:: pathographies as a repository of consumption meanings

O'Donohoe and Turley. (2013).
Research output: Paper.

An Apple all day makes liminality okay: the influence of the iPhone on teenage girls' consumption practices

Marchant and O'Donohoe. (2013).
Research output: Conference contribution.
View / download (open access)

Practising gender: The role of banter in young men’s improvisations of masculine consumer identities

Hein and O’Donohoe. (2013) Journal of Marketing Management.
Research output: Article.

The sadness of lives and the comfort of things: Goods as evocative objects in bereavement

Turley and O'Donohoe. (2012) Journal of Marketing Management 28 (11-12). 1331-1353.
Research output: Article.
View / download (open access)

Lessons on loss: grief in contemporary children's fiction

O'Donohoe. (2012).
Research output: Paper.

Being and Becoming Donors: Towards a theory of donor socialisation

Ho and O'Donohoe. (2012).
Research output: Abstract.

Pot Noodles, Placements and Peer Regard: Creative Career Trajectories and Communities of Practice in the British Advertising Industry

McLeod, O'Donohoe and Townley. (2011) British Journal of Management 22 (1). 114-131.
Research output: Article.

Mobile phones as an extension of the participant observer's self: reflections on the emergent role of an emergent technology

Hein, O'Donohoe and Ryan. (2011) Qualitative Market Research: An International Journal 14 (3). 258-273.
Research output: Article.

Deciding to Give? Insights into young people's donor decision-making processes

Ho and O'Donohoe. (2011).
Research output: Paper.

(Re)creating Cultural Models of Motherhoods in Contemporary Advertising

Hogg, Laclaran, Martens, O'Donohoe and Stevens. (2011) Advertising & Society Review 12 (2).
Research output: Special issue.

Motherhood, Marketization, and Consumer Vulnerability

Davies, Prothero, Sorensen, O'Malley, O'Donohoe, Dobscha, Geiger, Thomsen and VOICE .Grp. (2010) Journal of Macromarketing 30 (4). 384-397.
Research output: Article.

Netnography: Doing Ethnographic Research Online

O'Donohoe. (2010) International Journal of Advertising 29 (2). 328-330.
Research output: Book/Film/Article review.

Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

O'Donohoe. (2010) International Journal of Advertising 29 (3). 505-507.
Research output: Book/Film/Article review.

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Flatt. (2010) International Journal of Advertising 29 (3). 505-507.
Research output: Book/Film/Article review.

Grief goods: material possessions and meaning reconstruction in bereavement

O'Donohoe, S. and Turley, D. (2010).
Research output: Other.

Buying into motherhood? Problematic consumption and ambivalence in transitional phases

O'Donohoe, S., Davies, Dobscha, S., Geiger, S., O'Malley, L., Prothero, A., Sorensen, E. and Thomsen, T. (2010) Consumption Markets & Culture 13 (4). 373-397.
Research output: Article.

Children and Food

Marshall and O'Donohoe, S. (2010). 167-183.
Research output: Chapter.

The elephant in the room? Class and creative collaboration in British advertising agencies

McLeod, C., O'Donohoe, S. and Townley, B. (2009) Human Relations 62 (7). 1011-1039.
Research output: Article.

Encoding advertisements: the creative perspective

O'Donohoe, S., Kelly, A. and Lawler, K. (2009).
Research output: Chapter.

The involved ostrich: mothers' perceptions of fathers' participation in the transition to parenthood

O'Donohoe, S., Davies, A., Dobscha, S., Geiger, S., O'''', Prothero, A., Sørensen, E .B. and Thomsen, T .U. (2009) Advances in Consumer Research.
Research output: Article.

Firing enthusiasm

O'Donohoe, S. and Turley, D. (2009) 4th Edition.
Research output: Chapter.

The loss adjuster: The Year of Magical Thinking and the role of consumption in meaning reconstruction

O'Donohoe, S. and Turley, D. (2009).
Research output: Other.

A fateful triangle? Tales of art, commerce and science from the Irish advertising field

O'Donohoe, S., Kelly and Lawlor, K. (2008) Advertising & Society Review 9 (3).
Research output: Article.

Buying into Motherhood? Consumption Ambivalence and Liminality in Transitional Phases

O'Donohoe, S. (2008).
Research output: Other.

Inoculation or Indoctrination? An Ideological Perspective on Children's Advertising Literacy Website

O'Donohoe, S. and Nairn, A. (2008).
Research output: Other.

Reflections on collaboration in interpretive consumer research

O'Donohoe, S., Davies, Dobscha, S., Geiger, S., O''''Malley, L., Prothero, A., Sorensen, E. and Thomsen, T. (2008) Qualitative Market Research: An International Journal 11. 147-165.
Research output: Article.

Brand in the hand or sand in the hand? A contextualized account of adolescents' mobile consumption

O'Donohoe and Grant, I. (2007) Advances in Consumer Research 34. 280-285.
Research output: Article.

Fatal errors: unbridling emotions in service failure and recovery experiences

O'Donohoe and Turley, D. (2007) Journal of Strategic Marketing 15. 17-28.
Research output: Article.

Families, food, and pester power: Beyond the blame game?

Marshall, O'Donohoe and Kline, S. (2007) Journal of Consumer Behaviour 6.
Research output: Article.

Why young consumers are not open to mobile marketing communications

O'Donohoe and Grant, I. (2007) International Journal of Advertising 26. 223-246.
Research output: Article.

Compassion at the counter: service encounters and bereaved consumers

O'Donohoe and Turley, D. (2006) Human Relations 59. 1429-1448.
Research output: Article.

Yummy Mummies: the clamour for glamour in advertising to mothers

O'Donohoe. (2006) Advertising & Society Review 7. 1-21.
Research output: Article.

Television promotion of children's snacks: food for thought?

Marshall, O'Donohoe and Kline, S. (2006). 235-258.
Research output: Chapter (peer-reviewed).

Encoding Advertisements: the creative perspective

O'Donohoe, Kelly, A. and Lawlor, K. (2005) Journal of Marketing Management 21.
Research output: Article.

Everything under control: a child's eye view of advertising

Bartholomew, A. and O'Donohoe. (2003) Journal of Marketing Management 19 (3-4). 433-457.
Research output: Article.

Ritual consumption: the cases of In Memoriam notices

O'Donohoe and Turley, D. (2003).
Research output: Conference contribution.

Living with ambivalence: attitudes to advertising in postmodern times

O'Donohoe. (2001) Marketing Theory 1. 91-108.
Research output: Article.

Counter-culture and consumer society

O'Donohoe, Desmond, J. and McDonagh, P. (2001) Consumption Markets & Culture 4. 241-271.
Research output: Article.

Beyond Sophistication: Dimensions of Advertising Literacy

O'Donohoe. (1998) International Journal of Advertising 17. 467-482.
Research output: Article.

Raiding the Postmodern Pantry: Advertising Intertextuality and the Young Adult Audience

O'Donohoe. (1997) European Journal of Marketing 31. 234-253.
Research output: Article.