Aimed at graduates from a general business or management-related discipline, the programme aims to produce critical, reflective marketers and emphasises the integration of theory and practice with the skills and knowledge required by employers.
A strong academic base, passionate faculty and international cohort will ensure a rewarding student experience in our city-centre campus. The school has widespread industry links and students will have exposure to a range of guest speakers.
The MSc in Marketing offers an in-depth study of marketing discipline through a comprehensive range of academically grounded courses. Students are provided with a thorough understanding of the theoretical foundations of marketing alongside current and emerging applications in marketing management, the analysis of marketing decisions, consumer behaviour and marketing research methods.
In addition, the programme structure allows students to study aspects of marketing related to their interests thus supporting their intended career paths.