Aimed at graduates from a general business or management-related discipline, the programme aims to produce critical, reflective marketers and emphasises the integration of theory and practice with the skills and knowledge required by employers.
Our MSc in Marketing offers a strong academic base, passionate faculty and an international cohort that ensures a rewarding student experience in our city-centre campus. The programme provides expertise that is tailored to graduates from a general business or management-related discipline. The MSc helps develop a career for marketers by emphasising the integration of theory and practice with the skills and knowledge employers require.
Our programme is structured with a career focus, allowing students to study aspects of marketing related to their interests and intended profession. In their first term (Sept-Dec) students will take induction and core courses. During the second term (Jan-May) students choose optional courses. The final dissertation is written over the summer term (June-Aug). Learning is achieved through lectures, set readings, exercises, case studies and presentations.
The MSc in Marketing attracts a broad range of marketing practitioners and academics from around the world, who share their expertise with students. Guest speakers are not only embedded into individual courses but the programme runs a Speaker’s Week where students are involved in interactive workshops, site visits and presentations led by practitioners. Recent speakers have included Creative Brief, Skyscanner, TescoBank and NSPCC.
Your MSc will prepare you for a wide range of potential marketing and management positions. The programme is highly regarded by leading employers who are regularly seeking to recruit graduates. Our students have secured positions with firms including Boston Consultancy Group, Google and Skyscanner. Typical roles may include marketing manager, advertising director, brand manager, and marketing communications coordinator.