The MSc in Marketing and Business Analysis provides students with the theoretical foundations of marketing and introduces students to a range of business modelling approaches relevant to marketing decisions.
Aimed at graduates from a general business or management-related discipline, the programme provides students with a more quantitative approach to marketing and the knowledge and practical skills required for a career in marketing and business analysis.
A strong academic base, passionate faculty and international cohort will ensure a rewarding student experience in our city-centre campus. The school has widespread industry links and students will have exposure to a range of guest speakers.
The MSc in Marketing and Business Analysis offers an in-depth study of the marketing and management science disciplines through a range of academically grounded courses, giving students an expertise in both areas. The programme provides students with an understanding of marketing theory and instils an appreciation of the skills required in solving practical and analytical business problems through undertaking courses in marketing management, marketing decision analysis, business statistics and forecasting, and marketing research methods.
In addition, the programme structure allows students to study more advanced applications through options courses related to their interests and intended career paths.