Our MSc in Marketing and Business Analysis will provide you with the theoretical foundations of marketing and the data analysis and business modelling techniques that are increasingly being used to shape and inform business decisions. Combining expertise in both marketing and management science, the programme prepares students for careers in both of these fields.

Why study the MSc in Marketing & Business Analysis?

Programme Director, Galina Andreeva, provides an insight into the programme and the benefits it offers students »

Programme overview

Delivered by the School's Marketing faculty in collaboration with its Management Science Group, our MSc will give you a theoretical understanding of marketing and management science from both an academic and practitioner's perspective, as well as the ability to explain, critique and apply business analysis techniques to address marketing and business problems. The programme will also enable you to understand how marketing research methods are applied and to undertake qualitative and quantitative research of your own.

Learning outcomes

Programme structure

The first term (Sep-Dec) of the programme will consist of four core courses. In the second term (Jan-May) you will have the opportunity to choose four option courses, many of which are devised by the School's Management Science Group, and which will allow you to tailor your studies towards your chosen career path. Option courses include Marketing and Society, Understanding Brands, Credit Risk Management and Data Mining. The dissertation is written over the summer (Jun-Aug) and is overseen by an academic supervisor.

Programme structure

Industry links

A strong academic base, passionate faculty and international student body will ensure a rewarding student experience in our city-centre campus. The school has widespread industry links and as a student you will benefit from the expertise of a range of high-profile guest speakers. Recent speakers have been the Database Marketing Manager at Sainsbury's Bank, the Head of Group Analytics at RBS, and the Chief Financial Officer at Siemens. Talks have covered a range of topics, including digital marketing strategies for banks and marketing analysis for online games.

Corporate speakers

Career opportunities

The interdisciplinary nature of our programme ensures students are prepared for a variety of business career paths. Our MSc will prepare you for a wide range of potential marketing and management roles including market/business analyst, business/marketing consultant, research director, public relations manager, and digital marketing director. The programme is highly regarded by leading employers who regularly seek to recruit our graduates. Previous students have secured positions with firms like Samsung, Procter & Gamble, Deloitte and IMG Media.

Your career