The MSc in Marketing and Business Analysis provides students with the theoretical foundations of marketing and introduces students to a range of business modelling approaches relevant to marketing decisions.

Programme overview

Aimed at graduates from a general business or management-related discipline, the programme provides students with a more quantitative approach to marketing and the knowledge and practical skills required for a career within the sector. During the MSc, students will develop the competence and creativity to address marketing and business problems using a range of business analysis techniques through flexible, adaptable and innovative approaches.

Programme structure

The programme provides students with an understanding of marketing theory and skills required in solving practical and analytical business problems. The courses offered include: marketing management, marketing decision analysis, business statistics and forecasting, and marketing research methods. In addition, students will study more advanced applications through options courses related to their interests and intended career paths.

Industry links

A strong academic base, passionate faculty and international cohort will ensure a rewarding student experience in our city-centre campus. The school has widespread industry links and students will have exposure to a range of guest speakers. Recent speakers have come from industries including: Accenture Global, AEGON, Lloyds TSB, Royal Bank of Scotland, Scottish & Newcastle, Shell, Siemens, Tesco and Wolfson Microelectronics.

Career opportunities

Your MSc will prepare you for a wide range of potential marketing and management roles. The programme is highly regarded by leading employers who are regularly seeking to recruit graduates. Our students have secured positions with firms including Samsung, Procter & Gamble, Deloitte and IMG Media. Typical roles may include: market or business analyst, data analyst, consumer or market researcher, business or marketing consultant and credit analyst.