University of Edinburgh Business School

Your career

The MSc in Marketing and Business Analysis offers students an in-depth and balanced study of the marketing and management science disciplines enabling students to acquire expertise and skills related to their interests and their intended career trajectory.

This programme could lead to a multitude of roles, including:

• Marketing managers/directors – in marketing departments for businesses, public sector and nonprofit organisations
• Advertising managers - in marketing departments for businesses, public sector and nonprofit organisations
• Product managers / Product development managers
  
• Brand managers / Brand development manager
• Sales directors, sales account managers
• Digital marketing managers/executive
• Public relations managers
• Market researchers
• Market analysts, data analyst
• Consumer researchers
• Social researchers
• Marketing fundraisers, community fundraiser, digital fundraising manager
• Account managers
• Marketing campaign analyst
• Research director – trend analyst
• Data insight analyst
• Innovation marketing manager
• Trade marketing manager

Career support

The MSc has one overarching aim - to help you determine your career goals and realise your ambitions. It is a concept that runs at the very heart of the programme.

Gaining new knowledge and skills, working with multi-cultural groups and developing a personal network that will provide lifelong connections, will all contribute to achieving your goals.

The My Career programme, managed by our in-house careers manager, focuses on building students' skills and networks and creating opportunities to develop their own career. This is supported by:

• Advice and guidance sessions
• Workshops
• A guest speaker series
• Careers fairs
• A comprehensive online careers site
• Networking opportunities with corporate contacts and alumni

We also work in close collaboration with the University's central Careers Service.