University of Edinburgh Business School

Your career

The MSc in Marketing offers students an in-depth and balanced study of the marketing discipline and aims to produce critical, reflective practitioners for a variety of destinations including commerce, public sector and academic institutions.

The programme could lead to a multitude of roles, including:

• Marketing managers/directors – in marketing departments for businesses, public sector and nonprofit organisations
• Advertising managers - in marketing departments for businesses, public sector and nonprofit organisations
• Product managers / Product development managers
  
• Brand managers / Brand development managers
• Media managers
• Sales directors, sales account managers
• Digital marketing managers/executive
• Public relations managers
• Market researchers
• Market analysts, data analyst
• Consumer researchers
• Social researchers
• Marketing fundraisers, community fundraiser, digital fundraising manager
• Account managers
• Marketing campaign analyst
• Innovation marketing manager
• Trade marketing manager

Career support

The MSc has one overarching aim - to help you determine your career goals and realise your ambitions. It is a concept that runs at the very heart of the programme.

Gaining new knowledge and skills, working with multi-cultural groups and developing a personal network that will provide lifelong connections, will all contribute to achieving your goals.

The My Career programme, managed by our in-house careers manager, focuses on building students' skills and networks and creating opportunities to develop their own career. This is supported by:

• Advice and guidance sessions
• Workshops
• A guest speaker series
• Careers fairs
• A comprehensive online careers site
• Networking opportunities with corporate contacts and alumni

We also work in close collaboration with the University's central Careers Service.