Our privacy policy outlines the way this website and related systems used by the School, processes, stores and protects user data and information.

What is this privacy policy for?

This privacy policy sets out additional areas where user privacy is concerned on this website www.business-school.ed.ac.uk, other University of Edinburgh Business School websites that fall within the www.business-school.ed.ac.uk subdomain and related systems used by the School. Furthermore, this policy details the way University of Edinburgh Business School websites process, store and protect user data and information.

As part of the University of Edinburgh, all University of Edinburgh Business School websites are also covered under the University Website Privacy Policy.

The information within this privacy policy should be considered in conjunction with our website terms and conditions.

Further information


Website visitors

Like most website operators, this website collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. The University of Edinburgh Business School's purpose in collecting non-personally identifying information is to better understand how visitors use this website.

This website also collects potentially personally-identifying information like Internet Protocol (IP) addresses. With the exclusion of staff and individuals with administrative privileges, the University of Edinburgh Business School does not use such information to identify its visitors.


Gathering of personally-identifying information

Certain visitors to this website choose to interact with this website in ways that require this website to gather personally-identifying information. The amount and type of information that this website gathers depends on the nature of the interaction.

For example, visitors may sign-up to University of Edinburgh Business School mailing lists, register for a University of Edinburgh Business School event or submit personal information as part of an application process.

Visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

The University of Edinburgh Business School always aims to minimise the amount of personally-identifying information to only that needed to deliver the services provided through the website and related systems used by the School.


Storage of personally-identifying information

In most cases, personally-identifying information is stored on University of Edinburgh Business School servers within the UK. The University of Edinburgh Business School uses strict procedures and security features to prevent unauthorised access.

The University of Edinburgh Business School will not sell or rent your personal information to third parties without your consent.

The University of Edinburgh Business School take all measures reasonably necessary to protect against the unauthorized access, use, alteration, or destruction of potentially personally-identifying and personally-identifying information.

In some cases, personally-identifying information is stored with a third party service. The University of Edinburgh Business School use selected third party services to enhance the quality, service and functionality of web services available to visitors.

Use of Salesforce and their privacy policy

The University of Edinburgh Business School use Salesforce as their Customer Relationship Management software.

Information about individuals such as personal details, information about interations with University of Edinburgh Business school staff and publicly available information are stored on Salesforce servers for the purposes of managing our marketing efforts and relationships with individuals and organisations.

Further information

Use of MailChimp and their privacy policy

The University of Edinburgh Business School use MailChimp as one of their bulk email services to send email communications.

Recipient lists, including email addresses, are stored on MailChimp servers in the USA for the purposes of email newsletter distribution.

If you would prefer that your data is not shared with MailChimp, you can opt out from further communications at any point by clicking on the unsubscribe link in the footer of emails sent by the Business School via Mailchimp.

Further information

Use of dotmailer and their privacy policy

The University of Edinburgh Business School use dotmailer as one of their bulk email services to send email communications.

Recipient lists, including email addresses, are stored on dotmailer servers in the EEA for the purposes of email newsletter distribution.

If you would prefer that your data is not shared with dotmailer, you can opt out from further communications at any point by clicking on the unsubscribe link in the footer of emails sent by the Business School via dotmailer.

Further information

Use of Eventbrite and their privacy policy

The University of Edinburgh Business School use Eventbrite as one of their event registration systems to assist in the management of events including event registrations, payment and ticketing.

The personal details of event attendees are stored on Eventbrite servers in the USA for the purposes of event registration management.

Use of Cvent and their privacy policy

The University of Edinburgh Business School use Cvent as one of their event registration systems to assist in the management of events including event registrations, payment and ticketing.

The personal details of event attendees are stored on Cvent servers in the USA for the purposes of event registration management.

Further information


Use of cookies

Cookies are small files saved to the user's computers hard drive that track, save and store information about the user’s interactions and usage of the website. The University of Edinburgh Business School uses the following cookies to improve service and enable the use of third party services.

Further information


Cookies for improving service

The University of Edinburgh Business School uses the following cookies and associated tools to improve our web services by analysing traffic, monitoring performance and diagnosing issues that may arise.

New Relic

New Relic is a tool used to monitor the health and performance of our web servers.

New Relic collects potentially personally-identifying information such as Internet Protocol (IP) addresses and database queries. The University of Edinburgh Business School does not use such information to identify its visitors (excluding staff and individuals with administrative privileges).

Cookie name Domain Expiration time Description
NREUM .nr-data.net When the browser closes Used by New Relic as a work around for browsers that do not support the Navigation Timing API.
JSESSIONID .nr-data.net When the browser closes Used by New Relic to monitor session counts for an application.

For more information on how New Relic handles data, view the New Relic privacy policy.

Pingdom

Pingdom is a tool used to monitor the uptime and performance of our website.

Cookie name Domain Expiration time Description
__cfduid .pingdom.net 1 year Used by Pingdom to monitor how quickly pages load for visitors.

For more information on how Pingdom handles data, view the Pingdom privacy policy.

Google Analytics

Google Analytics is a tool that the University of Edinburgh Business School use to measure how users interact with website content.

Google Analytics does not store any personal information about this website’s visitors. Read the Google Analytics privacy document for more details.

The University of Edinburgh Business School do not facilitate the merging of personally-identifiable information with non-personally identifiable information collected through any Google advertising product or feature unless they have robust notice of, and the user's prior affirmative (i.e., opt-in) consent to, that merger.

Cookie name Domain Expiration time Description
_ga .ed.ac.uk 2 years Used to distinguish users.
_gat .ed.ac.uk 10 minutes Used to throttle request rate.

You may opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Advertising Reporting Features

The University of Edinburgh Business School allow Google Analytics to collect information about visitors from Google advertising cookies when they are present.

This information is used to:

  • Understand how the website audience breaks down by age, gender, and interests.
  • Track view-through conversions which report on actions taken after visiting the website via an advertisement.


Third party cookies and services

Some University of Edinburgh Business School website pages use third party services or software, such as maps, online videos or social networking features. Many of these services may set cookies on your device.

Vimeo

The University of Edinburgh Business School use the Vimeo service to embed University of Edinburgh Business School videos on certain pages of the website.

When visiting a page on the website with a Vimeo video, Vimeo or a third party may place a number of cookies in your browser.

Further information

YouTube

The University of Edinburgh Business School use the YouTube service to embed University of Edinburgh Business School videos on certain pages of the website.

When visiting a page on the website with a YouTube video, Google may place a number of cookies in your browser.

Further information

View the types of cookies used by Google

Google Maps

The University of Edinburgh Business School use the Google Maps service to embed interactive maps on certain pages of the website.

When visiting a page on the website with an embedded Google Map, Google may place a number of cookies in your browser.

Further information

View the types of cookies used by Google

Facebook

Lead Ads

The University of Edinburgh Business School may use Facebook Lead Ads to collect personal details on Facebook for the purposes of running an advertising campaign. These personal details may be transferred to Business School servers or a third party service in order to process information as part of the advertising campaign.

Comments plugin

The University of Edinburgh Business School uses the Facebook Comments plugin on articles posted on the School Blog at www.business-school.ed.ac.uk/school-blog. This plugin lets people comment on content on School Blog articles using their Facebook account.

Read more about how Facebook handles your data at Data Policy - Facebook


Privacy policy changes

Although most changes are likely to be minor, the University of Edinburgh Business School may change its privacy policy from time to time, and in the University of Edinburgh Business School and University of Edinburgh's discretion. The University of Edinburgh Business School encourages visitors to frequently check this page for any changes to its privacy policy. Your continued use of this site after any change in this privacy policy will constitute your acceptance of such change.


This privacy policy was last reviewed on 23 Oct 2015.