University of Edinburgh Business School

Marketing Group

Membership

The list of academic and research staff for the Marketing Group is available in the People section.

Introduction

The central themes of the Marketing group’s research activity are retail marketing and consumption practices in contemporary culture spanning a range of industry sectors and methodologies and characterised by a critical interrogation of current marketing theories and practice. The relevance of this group’s research to practitioners and policy makers is evidenced by input into the Scottish Diet Action Plan and contributions the EU-funded DOLPHINS project and to the Doha round of the World Trade Organisation’s discussions. This group also hosts the Centre for the Study of Retailing in Scotland.

Visit the Centre for Study of Retailing in Scotland.

Centred on four main areas of activity the group’s research addresses a wide variety of areas, some of which are outlined below:

• Food marketing and consumption (Dawson, Marshall, Tregear)
  

  • Sustainability of regional and local food networks
  • Food availability and access in a national context
  • Meals as consumption rituals
  • Food Promotion to children

• Marketing of financial services (Harrison, Ibrahim)
  

  • Pensions and online banking
  • Online banking and electronic service delivery

• Retailing and international marketing (Dawson, Ibrahim, Tregear)
  

  • Structural change in the national and international retail sector
  • Mapping national grocery retail provision
  • International marketing strategy and country of origin effects

• Consumption practice with respect to life course events (Marshall, O’Donohoe, Harrison)
  

  • Children as consumers
  • Consumption in the transition to motherhood
  • Consumption of financial services
  • Institutional consumers and quality of life
  • Consumption experiences and service encounters after a bereavement

The group's international standing is demonstrated by their extensive list of research collaborations with international colleagues (Kline, Canada; Usui, Japan; Turley & McDonagh, Ireland) and amongst others VOICE Group (Voicing International Consumption Experiences): the Copenhagen Business School; the Centre for Consumption Studies (CCS), SINER-GI (EU FP6 research project on regional development). Closer to home staff are active in the Consumer Research and Consumption Culture Reading Group (together with the Universities of St. Andrews, Strathclyde and Stirling).

Visit the Centre for Consumption Studies web site