Dr Ben Marder

BSc, MSc, PhD

Picture of Ben Marder

Lecturer in Marketing

Email: QmVuLk1hcmRlckBlZC5hYy51aw==
Phone: +44(0)131 6515327
Room: 2.34


Profile

Roles and responsibilities

  • Head of Year 4
  • Course Coordinator (Lecturer) for Digital Marketing and Marketing in a Digital World
  • Co-Lecturer on Business Research Methods Two (Quantitative component).

Background

  • BSc Financial Economics (First Class), University of Leicester
  • MSc Marketing (Distinction), University of Leicester
  • PhD Marketing/Information Systems, University of Bath

Research interest terms

  • Branding
  • Advertising
  • Consumer behaviour
  • Customer relation management
  • Digital marketing
  • E-commerce
  • Emerging-adulthood
  • Internet
  • Psychology & marketing
  • User generated content

Research interests

Ben's main research interest surrounds social and commercial consumer behaviour linked to the use of social media. Previous research involved in-depth examination of the ‘Multiple Audience Problem’ existing when users self-present on Facebook. This discovered how and why this causes anxiety and stress, and even constrains behaviour both on and offline. Ben's paper on the 'Chilling Effect' of social media became the most read paper in the world for a period in 2017. Ben’s current research further explores the impact of social media within the tourism industry as well as for politicians. Additionally, Ben has researched and written about the formation of peer support social network sites for adolescents and young adults suffering from cancer. 

Ben is pragmatic with regards to research methodology and has experience in both quantitative and qualitative techniques. However, he favours experimental design. 

Group membership

PhD Supervision

Ben is supervising 0 PhD students


Publications

'Snap happy' brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on instagram

Marder and Colliander. (2017) Computers in Human Behavior.
Contribution to journal: Article

Conditions in prerelease movie trailers for stimulating positive word of mouth: A conceptual model demonstrates the importance of understanding as a factor for engagement

Archer-Brown, Kampani, Marder, Bal and Kietzmann. (2017) Journal of Advertising Research 57 (2). 159-172.
Contribution to journal: Article

Consumer research beyond the household: theoretical and methodological insights from entering the “messy” extended family network

Marchant, O'Donohoe and Marder. (2017).
Contribution to conference: Paper

The social media balancing act: Testing the use of a balanced self-presentation strategy for politicians using Twitter

Colliander, Marder, Lid Falkman, Madestam, Modig and Sagfossen. (2017) Computers in Human Behavior 74. 277-285.
Contribution to journal: Article

‘What if My Mum Sees It?’: Examination of visible brand interaction in the presence of a wider network

Marder, Shankar, Houghton and Joinson. (2017) Information Technology & People 30 (1).
Contribution to journal: Article

"I like them but won't 'Like' them": An examination of impression management associated with visible political party affiliation on Facebook

Marder, Slade, Houghton and Archer-Brown. (2016) Computers in Human Behavior 61. 280-287.
Contribution to journal: Article

Strength matters: Self-presentation to the strongest audience rather than lowest common denominator when faced with multiple audiences in social network sites

Marder, Joinson, Shankar and Thirlaway. (2016) Computers in Human Behavior 61. 56-62.
Contribution to journal: Article

The extended ‘chilling’ effect of Facebook: The cold reality of ubiquitous social networking

Marder, Joinson, Shankar and Houghton. (2016) Computers in Human Behavior 60. 582-592.
Contribution to journal: Article
View / download (open access)

Understanding the psychological process of avoidance-based self-regulation on Facebook

Marder, Houghton, Joinson, Shankar and Bull. (2016) Cyberpsychology, Behaviour, and Social Networking 19 (5). 321-327.
Contribution to journal: Article
View / download (open access)

The avatar's new clothes: An examination of the motivations to purchase cosmetic virtual items in free-to-play games (a structured abstract)

Gattig, Marder and Kietzmann. (2016). 327-332.
Chapter in Book/Report/Conference proceeding: Conference contribution

Children and their grandparents: Consumer socialization and consumption practices across the generations in the digital world

Marchant, O'Donohoe and Marder. (2016).
Contribution to conference: Paper

Constructing and enacting normality online across generations: The case of social networking sites

Panteli and Marder. (2016) Information Technology & People 30 (2).
Contribution to journal: Article

Designing and evaluating the acceptability of Realshare: an online support community for teenagers and young adults with cancer (TYAC)

Griffiths, Panteli, Brunton, Marder and Williamson. (2015) Journal of Health Psychology 20 (12). 1-13.
Contribution to journal: Article
View / download (open access)

An investigation into self-regulation offline associated with multiple audiences present on Facebook

Marder, David, Joinson and Shankar. (2014).
Contribution to conference: Abstract

CELEBRATING THE PLEASURE SEEKERS: A Centenarian Faces the YouTube Generation

Kampani, Archer-Brown and Marder. (2014).
Contribution to conference: Abstract

Yo Krispy Kreme, I don’t ‘Like’ your donuts’: An empirical investigation into complaint management in the context of social media

Shakerin, Marder and Archer-Brown. (2014).
Contribution to conference: Abstract

I want to ‘share’ this sexy ad but my boss is watching: Investigation into behavior associated with the online multiple audience problem

Marder, Houghton, Joinson and Shankar. (2014).
Contribution to conference: Abstract

Finally people I can ‘Real’ly share with: An Exploration into the consumption of online communities by Teens and Young Adults cancer patients.

Marder, Panteli, Griffiths and Brunton. (2014).
Contribution to conference: Abstract

Cigarette Pack Warnings: Social vs. Health Themes

Dyer, Marder and Ho. (2014).
Contribution to conference: Abstract

Beyond the playground: Teen consumer’s metaphors of Facebook an age comparison

Panteli, Marder and Marchant. (2014).
Contribution to conference: Abstract

Employee perceptions of social media use in the workplace: Implications for employees and for HR professionals

Kowalski, Marder, Calvard and Archer-Brown. (2014).
Contribution to conference: Paper
View / download (open access)

Situated identities on social network sites

Panteli, Marder and Davenport. (2013).
Chapter in Book/Report/Conference proceeding: Conference contribution

Rock and Role at Club Facebook: Consumer metaphors of Facebook and the situated social roles within

Marder, Panteli, Davenport, Nemetz and Marchant. (2013).
Chapter in Book/Report/Conference proceeding: Conference contribution

Unintended consequences of sharing photos on Facebook

Houghton, Joinson, Caldwell and Marder. (2013).
Chapter in Book/Report/Conference proceeding: Conference contribution

Ought to be good, Mums at the party: Examination of multiple audience constraint on self-presentation on Facebook

Marder, Joinson, Shankar and Houghton. (2013).
Chapter in Book/Report/Conference proceeding: Conference contribution

Acculturation in a world of social networks

Yau and Marder. (2013).
Chapter in Book/Report/Conference proceeding: Conference contribution

Tagger’s Delight? Disclosure and liking in Facebook: The effects of sharing photographs amongst multiple known social circles.

Houghton, Joinson, Caldwell and Marder. (2013).
Working paper: Working paper

Any user can be any self they want so long as it is what they ‘ought’ to be: Exploring Self-presentation in the presence of Multiple Audiences on Social Network Sites

Marder, Joinson, Shankar and Archer-Brown. (2012).
Chapter in Book/Report/Conference proceeding: Conference contribution

Every Post You Make, Every Pic You Take, I'll Be Watching You:: Behind Social Spheres on Facebook

Marder, Joinson and Shankar. (2012).
Contribution to conference: Paper

Realshare: Co-creating an Online Community for Teenagers and Young Adults with Cancer

Griffiths, Panteli, Brunton and Marder. (2011).
Chapter in Book/Report/Conference proceeding: Conference contribution

The Presence of Interactivity in Online Communities’

Marder, Panteli, Brunton and Griffiths. (2011).
Chapter in Book/Report/Conference proceeding: Conference contribution

Exploring Relationships and Sharing on Social Network Sites

Marder, Joinson and Houghton. (2011).
Chapter in Book/Report/Conference proceeding: Conference contribution

Saving Face on Facebook, An Investigation into Social Anxiety arising from presenting to Multiple Audiences within Social Network Sites

Marder, Joinson and Shankar. (2011).
Chapter in Book/Report/Conference proceeding: Conference contribution

Behind Social Spheres on Facebook

Marder, Joinson and Shankar. (2011).
Chapter in Book/Report/Conference proceeding: Conference contribution

Digital Crowding: Privacy, Self-disclosure and Technology: in Reinecke, L. & Trepte, S. (Eds.) . Privacy Online, Springer, pp. 33-45

Marder. (2011).
Chapter in Book/Report/Conference proceeding: Chapter

Self-discrepancy Theory and Facebook

Marder, Joinson and Shankar. (2010).
Chapter in Book/Report/Conference proceeding: Conference contribution