Asanka De Silva Headshot

Programme:

Master of Business Administration

Graduation Year:

2010

Current Position:

Founder and CEO

Current Company:

Liver Health UK Ltd

Background

I started my career in business development but soon moved into marketing as my preferred choice of career path. Having always been interested in consumer brands, I stayed within the FMCG industry over the next 15 years. During that time, I held many marketing leadership roles at the local, regional and global levels giving me the opportunity to manage some of the most well known brands in the world.

Although I had an excellent understanding of marketing and how the businesses operate cross-functionally, I was keen to expand my horizons and get a deeper understanding of other functions so that I could progress to general management.

The MBA gave me that basis to develop and further my career. It is a multi-faceted course, which made it very interesting. However, the most valuable part of the MBA for me is the mindset it created and the soft skills I learned by juggling many things during the three years.

In 2014, I moved to my first general management role. Soon after at the end of 2015, I set up my first start-up focused on liver health. I am currently the Founder and CEO of Liver Health UK.


Involvement with the Business School

Since graduating, I have been involved with the Business School in various capacities. Initially, my involvement started with making useful connections whenever I could. In more recent years, I have returned to give guest lectures, sharing my experience with current students.

It is a rewarding exercise as I can relate to many of the students given that I was previously in their position. Equally, we can also learn and benefit from fresh ideas that come from students who are not afraid to challenge or take a different path to solving problems to the one we have made.