We use both functional and performance cookies to improve visitor experience. If you are happy to accept cookies, please continue browsing. To opt-out of performance cookies, please review our Privacy Policy.
help.desk@analystobservatory.org University of Edinburgh Business School, 29 Buccleuch Place, Edinburgh, EH8 9JS

Publications

Get Our Book on Gartner and its Peers

How Industry Analysts Shape the Digital Future

Neil Pollock and Robin Williams

This volume offers the first book length study into this rarely scrutinized form of business expertise. Contributions to this volume show how, from a small group of mainly North American players which arose in the 1970s, Gartner Inc. has emerged as clear leader of a $6 billion industry that involves several hundred firms worldwide.

Through interviews and observation of Gartner Inc. and other industry analyst firms, the book explores how these firms create their predictions, market classifications and rankings, as well as with how these outputs are assessed and consumed.