Dissertation executive summaries – University of Edinburgh Business School

Dedicated to showcasing executive summaries from a variety of dissertations written by our MSc and MBA students.

Exploration on number of likes and perceived credibility of posts on Xiaohongshu

Exploration on number of likes and perceived credibility of posts on Xiaohongshu

Yimin Meng

MSc Marketing and Business Analysis

Is Twitter Sentiment a novel direct proxy for investor sentiment?

#SP500: Is Twitter sentiment a novel direct proxy for investor sentiment?

Thomas Bathgate

MSc Finance

An exploratory study on non-rational decision-making in young Singaporean consumers' choice of Over-the-Counter (OTC) pharmaceutical brands

An exploratory study on non-rational decision-making in young Singaporean consumers' choice of Over-the-Counter (OTC) pharmaceutical brands

Syafiqah Kamaluddin

MSc Marketing

Anti-racism education and practice within the social work profession and its implications for diversity training programmes

Anti-racism education and practice within the social work profession and its implications for diversity training programmes

Tania Vas

MSc International Human Resource Management

The stability of DAI stablecoin

The stability of DAI stablecoin

Scott Zhang

MSc Banking and Risk