Dedicated to showcasing executive summaries from a variety of dissertations written by our MSc and MBA students.
Friends help friends: The impact of social connections in funds' investment decisions, holdings' return, and monitoring duty in China
Peixin Huang
MSc Accounting and Finance
Encouraging repeat purchases in the apparel industry: Insights developed through application of Customer Journey Analytics
Namrata Manchiraju
MSc Marketing and Business Analysis
How women rise: Factors enabling women's career advancement in environmentally progressive Mexican organisations
Lorena Milla Pavon
MSc International Business and Emerging Markets
Tech for good or tech for greater? Understanding hybrid identity and scaling social impact in UK tech-social-enterprises
Lily Broomhead
MSc Entrepreneurship and Innovation
The role of emotions in sustainability advertising: Proactive strategies to reduce consumers' negative emotional responses to sustainability ads
Laura Toth
MSc Entrepreneurship and Innovation