A two-day online course on the 17 and 24 of June, covering aspects of digital strategy and influence, hosted by the Digital Influence and Intelligence Lab (DIIL), part of the Edinburgh Futures Institute (EFI).

Thursday 17 June–Thursday 24 June 2021
SFC funding available see below
Professor Laura Cram, Director, the University of Edinburgh’s Neuropolitics Research Lab
Dr Gerry Power, Managing Director, the Centre for Global Social Research at M&C Saatchi World Services
Stuart MacDonald FRSA, Director, International Cultural Relations Ltd (ICR)


With our unique group of leading academic and private sector partners we have developed an exclusive, two-day masterclass for policy makers and policy sector professionals looking to better understand digital influence and develop new analytical skills.

About the Course

Participants will learn how to develop resilient influencing strategies, understand and use new analytical methods and tools, have better insight into how digital influence works, and how to assess its value for individuals and organisations.

Over this two-day, interactive online course, participants will learn from leading experts in digital influence from governments, universities, and the private sector. We offer a uniquely varied and tailored learning experience with opportunities for engagement with other learners, professional and peer networking, and co-creation of solutions that can be taken into the workplace.

Registration deadline before 14 June.


A limited number of places are available through the Scottish Funding Council (SFC) Upskilling Fund. To qualify, you must meet at least one of the following criteria:

  • Live in Scotland or the rest of the EU (excluding England, Wales, and Northern Ireland) for the last three years for reasons other than education.
  • Live in the rest of the UK and work for a Scottish employer (an employer which is based in or has a significant presence in Scotland).

And meet one of the following conditions:

  • Work in the public sector
  • Work in a micro or small sized enterprise (fewer than 50 employees)
  • Be unemployed

In order for us to assess your eligibility, please complete this form: Eligibility for funding

Please note that full-time students are not eligible for funding.

Further Information