This short online programme for marketing professionals will help participants understand the evolving nature of digital marketing and the role sustainability, AI and data ethics play in the future of marketing.

Calendar
Monday 3 February–Friday 11 April 2025
Clock
09:00–17:00
Price
£1500

Overview

Insights & emerging technology

Marketing professionals will study how to respond to new and emerging technologies to create value and design a seamless consumer experience. They will develop an agile mindset able to continually revise marketing strategy and tactics.

Wellbeing and sustainability in marketing

Looking at those already leading the way in this area, programme participants will build their knowledge in consumer wellbeing, sustainability and delivery of the Net Zero agenda. They will understand the role of marketing in both driving and communicating business change.

AI in marketing

Participants will develop an understanding of AI and its marketing application. Most importantly, marketers will also be able to ask questions about data ethics and apply learnings across marketing activities.

Digital Transformation

Participants will learn how to transform their organisation into a digital business. They will develop an appreciation of the legal challenges technologies present.

Programme format

  • Delivered online
  • Taught over 10 weeks
  • Learn through a mixture of online self-study and 6 x 1-hour live sessions delivered via Zoom

Presenters


Time commitment

4 hours of study per week over the programme of 10 weeks.


Modules

Week Module Title
1 Induction
2 and 3 Agile Marketing
4 and 5 Wellbeing and Sustainability in Marketing
6 and 7 AI Marketing
8 and 9 Digital Transformation
10 End of Programme

Fees

£1,500

A 20% discount is available for University of Edinburgh alumni. Please get in touch with the Executive Education team to receive the Eventbrite discount code.


Certification

Participants will receive a digital badge as well as a certificate from the University of Edinburgh Business School on completion of this programme.