Come and find out about how entrepreneurs can most effectively promote themselves on a limited budget


How entrepreneurs can harness the interest of the media

📅17 October 2017
18:30 - 20:00 (1 hour 30 minutes)


👤Michelle Brown, Founder, Michelle Brown PR

👤Ali Wyllie, Founder, Run the Sights


Michelle Brown makes a welcome return to the E Club to draw upon her 20+ years of experience in the PR industry to give insights into how entrepreneurs can make the most of PR.

In her presentation, Michelle will cover the following points including, how to create a PR story and stand out from the crowd, how the media works and how to maximise exposure across all media platforms, on a limited budget. She will also illustrate her talk with case studies and will answer questions from the floor.

Michelle will be joined by Ali Wyllie, Founder of Run the Sights who will provide examples of a good PR story.

Michelle Brown Biography

Michelle Brown PR was founded in 2014 by Michelle, who has over 20 years’ experience in the industry, latterly working with one of the UK’s largest, independent PR, Marketing and Communications groups, delivering successful UK-wide multi-channel campaigns.

Clients include Premier Inn, The Centre in Livingston and Foxlake Adventures. Previous UK experience includes M&S, Huggies and Geox.

She is experienced in all areas of brand awareness, product launches, profile raising, crisis relations, strategic business development, event management, film producing and media lecturing. Michelle is also a Business Gateway trainer for new start-ups and growth businesses, specialising in PR, Marketing and Branding.


Auditorium (ground floor)
University of Edinburgh Business School
29 Buccleuch Place, Edinburgh, Lothian EH8 9JS, United Kingdom

Further information


👤 Events Team
📞 +44 (0)131 651 5320