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Author and entrepreneur Neil Francis offers his exciting and unique perspective on the key to entrepreneurial success by answering the ‘Why' not the ‘How’ questions

Tuesday 18 September 2018
Neil Francis; Author and Entrepreneur; Pogo Studio
Professor Richard Harrison; Chair in Entrepreneurship & Innovation; University of Edinburgh Business School


It is given that if you want success as an entrepreneur you need passion, creativity, spontaneity and bags of energy.

Sure, you need to know how to run a business, but it's identifying and answering the crucial ‘why’ questions that will lead to successful entrepreneurship. The Entrepreneur’s Book, published September 2018, explain what these 'why' questions are and why they're so important.

The event will be followed by a networking drinks reception.

About the Author

Neil Francis is an author of two books, director of two digital agencies, a social enterprise, the Chairman and co- founder of Pogo Studio, and a golf caddie. Over the years, he has worked with hundreds of companies on major digital projects.

In 1996 he co-founded one of the first internet and web development companies in the UK. Neil worked as CEO for the company for 11 years, until he had a stroke in 2006, at age 41. This forced him to change the direction of his life. To help with his recovery, he became a golf caddie. That experiences led him to 'Changing Course'.

The Entrepreneur's Book is an exciting and unique perspective on entrepreneurship that will lead to meaningful success.

I'd recommend this book as 'a must read' to anyone involved in running their own business

Sir Tom Shebbeare, Chairman, Virgin Start-Up

An insightful and honest 21st century read for anyone in and around the mercurial world of entrepreneurship

Jim Duffy MBE, Co-Founder of Entrepreneurial Spark

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