- Thursday 12 July 2018
The Tudor Ballroom
- Dr Mehdi Safavi; Lecturer in Strategy and Organisation and Director, MSc International Business and Emerging Markets; University of Edinburgh Business School
Within an ever global world, the expansion of organisations is stretching beyond the limits of Westernised cultures. However, the new territory of emerging markets is one that is relatively unexplored. Established, westernised multinationals are able to rely on their exploitation of capital, benefiting from brand recognition, whereas multinationals in emerging markets are having to adopt different strategies to create success and secure their position of power in the global economy.
Will the success of emerging market multinationals have a lasting impact on the power balance in the global economy, or is this power soon to fade?
During this engaging event, Dr Mehdi Safavi, Lecturer in Strategy and Organisation and Director of the MSc International Business and Emerging Markets programme at the University of Edinburgh Business School, will give an in-depth and interactive talk on this topic, exploring different strategies for multinationals wishing to operate in these markets. The talk will be followed by a Q&A, providing the opportunity for further discussion and continuing afterwards with informal networking drinks.
This event is being organised by the University of Edinburgh Business School and is aimed at alumni, students and prospective students, as well as industry contacts and those with a keen interest in strategy and working in international expansion.