This short online course for marketing professionals will help you form a marketing strategy with sustainability, data, AI and ethics at its core.

Course overview

Insight & emerging technology

Marketing professionals will study how to use new and emerging technologies to create data driven insight and design a seamless consumer experience. They will develop an agile mindset able to continually revise marketing strategy and tactics.

Sustainability in marketing

Looking at those already leading the way in this area, programme participants will build their knowledge in consumer wellbeing, sustainability and delivery of the Net Zero agenda. They will understand the role of marketing in both driving and communicating business change.

AI in marketing

Participants will develop data literacy skills through studying visual data and the application of artificial intelligence. Importantly, marketers will also be able to ask questions about data ethics and apply learnings across marketing and advertising activity.

Course dates

Monday 25 September to Friday 1 December 2023.

Programme format

  • Delivered online
  • Taught over 10 weeks
  • Learn via online self-study and live Zoom sessions

Time commitment

4 hours of study per week.

Live session dates

Live sessions will take place from 14:00 to 15:00 (GMT) via Zoom on the following dates.

Session Date
Welcome Tuesday 26 September
Agile Marketing Thursday 12 October
Sustainable Marketing Thursday 26 October
Data in Business Thursday 9 November
Digital Transformation Thursday 23 November
Wrap up Tuesday 28 November

Fees and funding


A 20% discount is available for University of Edinburgh alumni. Please get in touch with the Executive Education team to receive the Eventbrite discount code.

A limited number of fully funded places will be available for Scottish domiciled participants through the Scottish Funding Council (SFC) Upskilling Fund and will be awarded on a first come, first served basis.


Marketing professionals will receive a certificate from the University of Edinburgh Business School on completion of this course.

Programme structure

Explore four key topics through self-study and live sessions.

Programme structure