The programme aims to provide students with a specialist education in business analytics.

General educational aims are to:

  • Enable all participants to recognise, understand and apply the language, theory and models of the field of business analytics
  • Foster an ability to critically analyse, synthesise and solve complex unstructured business problems
  • Encourage an aptitude for business improvement, innovation and entrepreneurial action
  • Encourage the sharing of experiences to enhance the benefits of collaborative learning
  • Instil a sense of ethical decision-making and a commitment to the long-run welfare of both organisations and the communities they serve

Specific educational aims are to:

  • Understand and critically apply the concepts and methods of business analytics
  • Identify, model and solve decision problems in different settings
  • Interpret results/solutions and identify appropriate courses of action for a given managerial situation whether a problem or an opportunity
  • Create viable solutions to decision making problems