The programme aims to provide students with a an understanding of cutting-edge business analytics and computing tools to make data-driven decisions in a range of business areas.

The specific education aims of the programme are:

  • Enable students to recognise, understand and apply the language, theory, and models of the field of business analytics.
  • Foster an ability to critically analyse, synthesise and solve complex unstructured business problems related to data and decision analytics.
  • Encourage an aptitude for business improvement, innovation, and entrepreneurial action.
  • Instil a sense of ethical decision-making and a commitment to the long-run welfare of both organisations and the communities that they serve.

It is anticipated that by the end of the programme students will be able to:

  • Understand and critically apply the concepts and methods of business analytics.
  • Identify, model, and solve decision problems in different settings.
  • Interpret results/solutions and identify appropriate courses of action for a given managerial situation whether a problem or an opportunity.
  • Create viable solutions to decision making problems.