The specific education aims of the programme are:
- Enable students to recognise, understand and apply the language, theory, and models of the field of business analytics.
- Foster an ability to critically analyse, synthesise and solve complex unstructured business problems related to data and decision analytics.
- Encourage an aptitude for business improvement, innovation, and entrepreneurial action.
- Instil a sense of ethical decision-making and a commitment to the long-run welfare of both organisations and the communities that they serve.
It is anticipated that by the end of the programme students will be able to:
- Understand and critically apply the concepts and methods of business analytics.
- Identify, model, and solve decision problems in different settings.
- Interpret results/solutions and identify appropriate courses of action for a given managerial situation whether a problem or an opportunity.
- Create viable solutions to decision making problems.