How can you benefit from coaching on a Master's programme?
The MSc in Marketing and Business Analysis offers students a combination of marketing theory alongside business modelling and data analysis techniques increasingly sought after by businesses across the world. It aims to produce critical, reflective practitioners for a variety of destinations including commerce, public sector, and academic institutions.
The programme could lead to a multitude of roles, including:
- Business Intelligence Analyst
- Digital Marketing Executive/Specialist
- Ecommerce Manager
- Market/Data Analyst
- Marketing/Management Consultant
- SEO Junior Associate
The success of our programmes within the marketing portfolio is reflected in the career destinations of our graduates.Career Outcomes of Past Students
Student Development Team
The Student Development Team will be an integral part of your student experience from day one.
Across your academic year you can benefit from a series of professional development sessions - run by the Student Development Team - that cover a range of topics including:
- Team working
- Job search strategies
- Presentation skills
- Self awareness
For specific and tailored career advice and coaching you can book 1-to-1 sessions with a member of the Student Development Team to discuss:
- CV and application advice
- LinkedIn profile reviews
- Careers guidance
- Interview or assessment centre practice
For general enquiries please email the Student Development Team.
All our MSc programmes have various built-in opportunities to engage with companies; an important step in your skills development and the expansion of your corporate network. Examples of programme-specific opportunities include:
- Guest lecturers
- Practitioner focused projects
- Career lounges
We aim to provide our students with interaction across a wide range of businesses, gaining valuable insight into their operations, advice from their key decision makers as well as the opportunity to work on ‘real life’ projects proposed by our industry partners.
Edinburgh Award for Professional Development
Shape Your Own Path
Find out how our students have benefited from participating in the Edinburgh Award.
As part of your MSc programme you will have the opportunity to further enhance your employability credentials by taking part in the Edinburgh Award.
By proactively working on your own development, you can gain official recognition through the Edinburgh Award for professional development. As well as receiving an official certificate from the University, the achievement will be recognised on your Higher Education Achievement Report (HEAR).
Participants are offered individual coaching sessions; peer support networks; a ‘buddy system’ and masterclasses on topics such as leadership and advanced communication.
The Student Development Team is on hand to help you build your confidence and networking skills. By involving our alumni and network of corporate contacts, we are able to ensure that the activities are industry-relevant and give you the opportunity to build your own professional and global networks.
In addition to the Student Development team, there are a number of other services and societies across the university which may help with your professional development, such as:
- School Blog
- Business School Alumni Services
- Business School LinkedIn
- Business School Events
- EUSA Clubs and Societies
- EUSA Volunteering Service
- University of Edinburgh Career Fairs