Our MSc will give you a theoretical understanding of marketing and management science from both an academic and practitioner's perspective, as well as the ability to explain, critique and apply business analysis techniques to address marketing and business problems.

Programme Structure

The interdisciplinary nature of our programme ensures students are prepared for a variety of business career paths.

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Learning Outcomes

The programme will enable you to understand how marketing research methods are applied and to undertake qualitative and quantitative research of your own.

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Industry Opportunities

The Business School has a number of exciting partnerships with industry, consultants, government agencies and NGOs who work with our students on dissertations and projects.

Engagement with Industry