The MSc in Marketing and Business Analysis provides students with the theoretical foundations of marketing and introduces students to a range of business modelling approaches relevant to marketing decisions.

Knowledge and Understanding

By the end of the programme, students will be able to:

  • Define, explain and apply the key terms, concepts and theories in marketing and business analysis
  • Critically evaluate analytical tools and frameworks used in marketing and business analysis
  • Discuss the challenges facing marketing decision-makers in modern organisations
  • Collect, analyse and synthesise a range of information sources to inform discussion on topical issues in marketing and business analysis
  • Explain, apply and evaluate qualitative and quantitative approaches to marketing and business analysis problems

Graduate Attributes

By the end of the programme, students will be able to:

  • Identify, define and analyse problems and identify or create processes to solve them
  • Exercise critical judgement in creating new understanding
  • Critically assess existing understanding and recognise the need to regularly challenge all knowledge
  • Identify and apply new ideas, methods and ways of thinking
  • Respond effectively to unfamiliar problems in unfamiliar contexts
  • Advance reasoned and factually supported arguments effectively in written work and oral presentation
  • Work effectively with others, capitalising on their different thinking, experience and skills
  • Identify and evaluate social, cultural, global, ethical and environmental responsibilities and issues
  • Demonstrate skills in time management