Knowledge and understanding
By the end of the programme, students will be able to:
- Critically evaluate the key analytical frameworks and tools used in marketing
- Apply key marketing theories, frameworks and tools to solve Marketing problems
- Utilise information of a firm's external and internal marketing environment to identify and prioritise appropriate marketing strategies
- Exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment
- Critically evaluate the marketing function and the role it plays in achieving organisational success both in commercial and non-commercial settings
- Evaluate and act upon the ethical and environmental concerns linked to marketing activities
Graduate attributes
By the end of the programme, students will be able to:
- Identify, define and analyse problems and identify or create processes to solve them
- Exercise critical judgement in creating new understanding
- Critically assess existing understanding and recognise the need to regularly challenge all knowledge
- Identify and apply new ideas, methods and ways of thinking
- Respond effectively to unfamiliar problems in unfamiliar contexts
- Advance reasoned and factually supported arguments effectively in written work and oral presentation
- Work effectively with others, capitalising on their different thinking, experience and skills
- Identify and evaluate social, cultural, global, ethical and environmental responsibilities and issues
- Demonstrate skills in time management