Career Summary

More than ten years of marketing experience leading cross-channel lifeycle strategy and CRM programs. Led teams to develop and optimise retention strategies across loyalty, email, lifecycle, site, and SMS channels for multiple retail brands. As Director of CRM and Lifecycle for Food52, I managed a portfolio of three brands with diverse revenue streams and technologies, and launched a net-new loyalty program, boosting member spend by 30% and driving a 10% lift in purchase frequency. Experience working for large corporate brands, managing marketing programs that drove upwards of $100m annually, as well as experience with SMEs and high-growth start-ups.


Key Skills

Strong ability leverage qualitative and quantitative customer insights, advanced analytics, and machine learning models to deliver personalised campaigns. Strong operational and communications skills, with a proven ability to work effectively across teams, as well as lead cross-functional partners in support of key projects.


Future Objectives

Aspiring to build on my existing skills as a marketing leader with a leadership role in the UK. My goal is to leverage new skills acquired during the MBA programme, coupled with my past work experience, to contribute to new industries and build innovative strategies for businesses. Particularly focused on working with forward-thinking organisations with a culture of nurturing talent, optimising internal processes, and driving sustainable growth.

Role Organisation Years
Director
Lifecycle & CRM at Food52
2022 – 2024
Senior Manager
Lifecycle & CRM at West Elm
2019 – 2022
Manager
Global Brand Marketing at Coach
2015 – 2019

Bachelor of Arts, Journalism

University of Maryland, College Park

2009 – 2012