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Research Topic

Collective identity of non-homogenous members within the Global Alliance for Banking on Values (GABV)

Research Summary

This research project looks at the Global Alliance for Banking on Values and explores its successful experience of aligning a large group of non-homogeneous financial institutions under one “banking on values” umbrella. This is a qualitative study based on interviews with the GABV Governing Board members, participant observations during the GABV Governing Board Forum annual meetings and document analysis. The project aims to contribute to literatures on collective identity work and strategic ambiguity.

Research Area

Research Taxonomy