Duncan Chapple Headshot

Research Topic

Researching the influence, and influencing, of ICT industry analysts

Research Summary

The project aims to study three interconnected developments. The first is the proliferation and evolution of product and service rankings. The second is the pitch, a formal oral presentation that is the central interaction between rankers and vendors. The third is new specialist forms of "analyst relations" specialists that have emerged in vendor organisations in response to the growing pressure of multiple rankings.

Research Area

Research Taxonomy


Duncan Chapple is a researcher and Teaching Assistant for Master's students at the University of Edinburgh Business School. He is Teaching Assistant for 'The Entrepreneurial Challenge: Creating a New Venture' (a core course in the MSc in Management) and in Foundations of Management (core course for the Business School's MA). He is also one of six PhD researchers employed in the research assistant pool, which offers responsive support to staff across multiple projects. He is completing his PhD under the supervision of Professor Neil Pollock in the Entrepreneurship and Innovation Group, and Professor Robin Williams, Director of the Institute for the Study of Science, Technology and Innovation (ISSTI).

Duncan also leads global influencer market research at Kea Company. Duncan helps high-growth companies to use relationships to influence customers, channel partners and third-party sales recommenders like analysts, advisors and consultants. He has developed European analyst relations and influencer marketing programmes, targeting media, analysts, and investors, for over 100 companies including BT, Cisco, Fujitsu, HP, IBM, and Unisys.  An expert in the international evaluation of influencer and analyst relations, Chapple is co-founder of the Institute for Industry Analyst Relations and remains one of fewer than 20 people worldwide with the elite IIAR professional certification.

Duncan completed his MBA at Dartmouth College and London Business School, also qualifying as a Chartered Marketer. He serves on the LBS international alumni council. Chapple is a member of the Association of Business Psychologists. He is also an alumnus of City University London, Deloitte, King's College London, Nottingham Trent University (where he is Alumni Fellow), UCLA, the University of the Arts and six "triple crown" business schools (Ashridge, Cass, EDHEC, London, Manchester and Newcastle).