Fabio Neves da Rocha Headshot

Research Topic

A New Model of Innovation in Enterprises Systems?

Research Summary

The research will look at the innovation processes occurring around the next generation of ERP development. In particular, it will investigate how these firms manage their wider ecosystem and evolve to a platform-based business.

It is known that much of the software innovation occurs in the extended space in co-creation processes (e.g. user-led innovation, open innovation, generification, generativity). Much less known, however, is the understanding about how software vendors engage others in the co-creation, once these formations inevitably come with various conflicts of interest. We are keen to know:

  • How software vendors manage their alliance with implementation firms to continuously promote software innovation?
  • What type of innovation are partners willing and able to co-create?
  • What are the main issues related to the creation and co-ordination of joint innovation assets and possible resolution alternatives?

Research Area

Research Taxonomy


Fabio Rocha is a doctoral researcher at the University of Edinburgh Business School in the Entrepreneurship and Innovation Group. He is developing his PhD under the supervision of Neil Pollock, Professor of Innovation and Social Informatics, and Professor Robin Williams, Director of the Institute for the Study of Science, Technology and Innovation (ISSTI).

Rocha is a founding member of REDLAS - The Latin American Network for Research on Services, based in Santiago (Chile), and Research Associate of Universidade Presbiteriana Mackenzie (Sao Paulo, Brazil). He has experience as a Lecturer in Business Administration undergraduate courses (Administration Theories, Marketing Strategies and Market Research) and as a Teaching Assistant in a postgraduate (lato sensu) course in Innovation.

As a practitioner, Rocha developed an international career in companies like SAP, Saba, Hewlett-Packard, and IBM, among others, in field leadership roles involving enterprise sales, marketing and business development in the Information Technology (software and services) sector. He is currently Partner and Senior Consultant at TMS Consultoria, helping companies to improve their sales though strategic alliances and channels. He is also Mentor at InovAtiva Brasil, a program of the Brazilian Ministry of Industry Development and Foreign Trade (MDIC) that offers full-scale acceleration for innovative business.

Rocha completed his MSc (Hons) in Business Administration at Universidade Presbiteriana Mackenzie, and his MBA at Business School Sao Paulo and the University of Toronto. He is also an alumnus of the University of Pennsylvania (Wharton School) and Stanford University.