Animal imagery in marketing communications
- Marder, B., Oliver, S., Yau, A., Lavertu, L., Perier, C., Frank, M., & Cowan, K. (2021). Impression formation of PhD supervisors during student-led selection: An examination of UK business schools with a focus on staff profiles. The International Journal of Management Education, 19(1).
- Lavertu, L., Marder, B., Erz, A., and Angell, R. (2020). The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behaviour in 'real life'. Computers in Human Behavior, Vol. 110.
After working for more than two years as a marketing executive for a technology company in Paris, I joined the University of Edinburgh once again in September 2020 as a PhD student in the Marketing group. I am the recipient of the University of Edinburgh Business School Doctoral Scholarship (Marketing group).
Education and Qualifications
|University of Edinburgh Business School||MSc Management (Distinction)||2017–2018|
|University of Edinburgh||Year Abroad (Erasmus exchange programme): International Business with Chinese||2016–2017|
|Université Toulouse II - Jean Jaurès||Undergraduate Degree in Languages (English and Chinese) Applied to Business||2014–2017|
Professional and Voluntary Experience
- 2018–2020: Category Manager (Datacentre Solutions), Fujitsu Technology Solutions