Research Topic
Animal imagery in marketing communications
Research Summary
Publications
- Marder, B., Oliver, S., Yau, A., Lavertu, L., Perier, C., Frank, M., & Cowan, K. (2021). Impression formation of PhD supervisors during student-led selection: An examination of UK business schools with a focus on staff profiles. The International Journal of Management Education, 19(1).
- Lavertu, L., Marder, B., Erz, A., and Angell, R. (2020). The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behaviour in 'real life'. Computers in Human Behavior, Vol. 110.
Supervisors
Research Area
Background
After working for more than two years as a marketing executive for a technology company in Paris, I joined the University of Edinburgh once again in September 2020 as a PhD student in the Marketing group. I am the recipient of the University of Edinburgh Business School Doctoral Scholarship (Marketing group).
Education and Qualifications
| Institute | Degree/Qualification | Dates |
|---|---|---|
| University of Edinburgh Business School | MSc Management (Distinction) | 2017–2018 |
| University of Edinburgh | Year Abroad (Erasmus exchange programme): International Business with Chinese | 2016–2017 |
| Université Toulouse II - Jean Jaurès | Undergraduate Degree in Languages (English and Chinese) Applied to Business | 2014–2017 |
Professional and Voluntary Experience
- 2018–2020: Category Manager (Datacentre Solutions), Fujitsu Technology Solutions