Sebastian Oliver Headshot

Research Topic

Gamification in Marketing

Research Summary

I am currently investigating the impact of gamified marketing strategies on purchase intentions and customer satisfaction. In recent years, gamification has recently been implemented in the marketing of several large-scale corporations, however the impact of gamification on consumption behaviour has been underexamined in academic literature. I hope to contribute to the wider academic debate on consumer behaviour and modern marketing strategies, while also sharing knowledge for potential new business applications.

Supervisor(s)

Research Area

Background

Education and Qualifications

InstituteAward
Robert Gordon University MSc International Marketing Management
Robert Gordon University BA (Hons) Communication Design
St Lawrence College Adv. Diploma, Graphic Design