Gamification in Marketing
I am currently investigating the impact of gamified marketing strategies on purchase intentions and customer satisfaction. In recent years, gamification has recently been implemented in the marketing of several large-scale corporations, however the impact of gamification on consumption behaviour has been underexamined in academic literature. I hope to contribute to the wider academic debate on consumer behaviour and modern marketing strategies, while also sharing knowledge for potential new business applications.
Education and Qualifications
|Robert Gordon University||MSc International Marketing Management|
|Robert Gordon University||BA (Hons) Communication Design|
|St Lawrence College||Adv. Diploma, Graphic Design|