Sebastian Oliver Headshot

Research Topic

The Boundary Effects of Uncertain Reward Systems in Digital Marketing

Research Summary

I am currently investigating the role of uncertainty in online digital marketing promotions. Specifically, my research focuses on uncovering the boundary effects of uncertain reward systems, which have been promoted in recent consumer psychology and marketing literature. Through controlled experimental research, I hope to contribute knowledge to consumer psychology and marketing literature, while also offering practical guidelines for marketing practitioners to design better and more effective online promotions.

Supervisor(s)

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Background

Education and Qualifications

InstituteAward
Robert Gordon University MSc International Marketing Management
Robert Gordon University BA (Hons) Communication Design
St Lawrence College Adv. Diploma, Graphic Design