The Boundary Effects of Uncertain Reward Systems in Digital Marketing
I am currently investigating the role of uncertainty in online digital marketing promotions. Specifically, my research focuses on uncovering the boundary effects of uncertain reward systems, which have been promoted in recent consumer psychology and marketing literature. Through controlled experimental research, I hope to contribute knowledge to consumer psychology and marketing literature, while also offering practical guidelines for marketing practitioners to design better and more effective online promotions.
Education and Qualifications
|Robert Gordon University||MSc International Marketing Management|
|Robert Gordon University||BA (Hons) Communication Design|
|St Lawrence College||Adv. Diploma, Graphic Design|