Stella Kyratzi Headshot

Research Topic

Sensemaking and identity work in the gig economy: a sociomaterial analysis

Research Summary

My research investigates sociomaterial sensemaking and identity construction in platform work. Noting the crucial impact of algorithms in platform work, I specifically aim to examine the entanglements of humans (platform workers) and non-humans (algorithms) on platforms. The ways through which the work realities of platform workers get enacted through such entanglements and certain things become sensible for workers to do, think, and say are crucial to understanding how they make sense of their work and their own identities.

At the core of my research is the question of how the identity of platform workers is shaped by the technology through which their work is organised. The means through which platform workers' background identities (such as race, ethnicity, app dependency, educational background) impact and are impacted by such enacted realities and their platform-enacted identities will be vital elements of my study.


Research Area

Research Taxonomy


Stella Kyratzi is a doctoral researcher working within the Strategy and Organisation Studies groups. She is also an awardee of the University of Edinburgh Business School Doctoral Scholarship. Before joining the University of Edinburgh, she completed her masters in Human Resource Management at the University of St Andrews. She also holds a Bachelors in Business and Management from the University of York. She aims to examine the implications that derive from the constant entanglement of humans and non-humans that prevail in current means of working (for example, the gig-economy).

Education and Qualifications

Institute Award Dates
University of St Andrews Human Resource Management (MLitt), 1st Class Hons 2019–2020
University of York Business and Management (BA) 2016–2019

Professional & Voluntary Experience

  • Administrative Intern, Black Sea Trade and Development Bank (BSTDB) (2020–2021)