Ms Aliette Lambert

Picture of Aliette Lambert
Topic: Consumer culture and female emerging adult identity projects


Research topic

Consumer culture and female emerging adult identity projects



Aliette is a doctoral researcher and scholarship tutor in the Marketing Group, funded by the university-granted Principal's Career Development Scholarship.

Aliette's research interests include consumer culture, identity, gender, and, more specifically, consumption-oriented identity projects and person-object relationships. Her PhD thesis explores the role of consumer culture – and at an individual level, person-object relationships – in the evolving identity projects of female emerging adults. She is also interested in potential dark-side characteristics of the consumption-oriented identity project and, as such, has published her work on narcissism and consumer-brand relationships in Psychology and Marketing.

In addition to her research responsibilities, Aliette is a tutor on Business Research Methods II and Marketing II. She also assists with lectures related to her PhD topic on modules such as Consumer Behaviour and Marketing & Society.

Prior to beginning her doctoral work, Aliette completed a Master's of Research at the University of St Andrews in 2011, graduating with distinction on her dissertation and at the top of her class. In 2008, she graduated with a Bachelor's of Business Administration (cum laude) from the College of William and Mary in the United States.

Aliette also has two years of experience in the financial services industry, and many years of experience in the retail sector, from which her interest in consumer culture emerged.