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Website Privacy & Cookies

Our privacy policy outlines the way this website ( and related systems used by the University of Edinburgh Business School process, store and protect user data and information.

Information about you

Why we collect your information

The information you provide to the University of Edinburgh Business School is used in different ways depending on your interactions with the website. Visitors may sign up to Business School mailing lists, register for a Business School event, or submit personal information as part of an application process. In these instances, the information you provide allows us to contact you about upcoming events or courses, inform you of changes to events, or process your application for a specific course. Further details of why we collect information in forms is included next to each form on this site.

In most cases, personally identifying information is stored on University of Edinburgh Business School servers within the UK. However, the University does use third-party companies to enhance the quality, service and functionality of certain web services available to visitors. We use:

  • Cvent - an event management system used for registrations, payment and ticketing
  • dotmailer - an email communications system
  • Eventbrite - an event management system
  • Salesforce - Customer Relationship Management software

The University of Edinburgh Business School remains responsible for the information stored with third-party services and will ensure it is kept securely.

Sharing personal data

As noted above, the Business School (depending on the form) may disclose information to the following companies: Cvent, dotmailer, Eventbrite, and Salesforce. This will be indicated alongside the form you use to submit your information.

Retention of personal data

The length of time for which we hold your data is dependent on the purpose for which the information was supplied.

Information supplied for an event registration is used to provide you with information about the specific event you signed up for. It is retained after the event has passed for statistical purposes. We do not forward this information to third parties unless explicitly stated and it's not used to contact you about additional events. If you choose to cancel your event registration, you will not be contacted again.

Information supplied to support a course application will be retained during the application process until a decision has been reached.

Details supplied for the purposes of registering your interest or subscribing to a newsletter will be retained until you choose to unsubscribe from the notifications or newsletter.

Automated processing and profiling

The University of Edinburgh Business School does not use profiling or automated decision-making processes.


The University of Edinburgh Business School uses cookies, web beacons (also known as remarketing pixels or action tags) and other technologies to improve service, enable the use of third-party services, and to serve interest-based advertising on third-party websites.

The following is a list of cookies we use:

New Relic

  • A tool to monitor the health and performance of our web servers. This collects personally identifying information such as IP addresses and database queries. We do not use this information to identify our visitors, excluding staff and individuals with administrative privileges.
Cookie name Domain Expiration time Description
NREUM When the browser closes Used by New Relic as a work around for browsers that do not support the Navigation Timing API.
JSESSIONID When the browser closes Used by New Relic to monitor session counts for an application.


  • A tool for monitoring website performance.
Cookie name Domain Expiration time Description
__cfduid 1 year Used by Pingdom to monitor how quickly pages load for visitors.

Google Analytics

We use Google Analytics to report on the traffic moving around our website and use this information to improve the visitor experience. IP addresses, which can be used to identify an individual user, are anonymised by Google Analytics.

You may opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on

Third-party cookies and services

Comments plugin

The Business School uses the Facebook Comments plugin on articles posted on the School Blog at This plugin lets people comment on content on School Blog articles using their Facebook account.

Additional cookies and services

The University of Edinburgh Business School also uses additional tools such as Google Maps, YouTube and Vimeo which may place cookies in your browser. For more information on these cookies and how they are used, please see the University of Edinburgh's information on third-party cookies

Privacy policy changes

The University of Edinburgh Business School reserves the right to update its privacy policy periodically. We therefore encourage visitors to frequently check this page for any changes to the privacy policy. Your continued use of this site after any change in this privacy policy will constitute your acceptance of such changes.

Further information

If you have any additional questions about our data privacy policy, please contact the Business School Web Team at:

The University of Edinburgh Business School's privacy policy is also supported by the University of Edinburgh's wider privacy policies and guidelines. The following pages contain information about mandatory data sharing, transfer outside the European Economic Area (EEA) and information on how to contact the University's Data Protection Officer.

View the extended Privacy Statement on the University of Edinburgh website

This privacy policy was last reviewed on 24 May 2018.