Information about you
Why we collect your information
The information you provide to the University of Edinburgh Business School is used in different ways depending on your interactions with the website. Visitors may sign up to Business School mailing lists, register for a Business School event, or submit personal information as part of an application process. In these instances, the information you provide allows us to contact you about upcoming events or courses, inform you of changes to events, or process your application for a specific course. Further details of why we collect information in forms is included next to each form on this site.
In most cases, personally identifying information is stored on University of Edinburgh Business School servers within the UK. However, the University does use third-party companies to enhance the quality, service and functionality of certain web services available to visitors. We use:
- Cvent - an event management system used for registrations, payment and ticketing
- dotmailer - an email communications system
- Eventbrite - an event management system
- Salesforce - Customer Relationship Management software
The University of Edinburgh Business School remains responsible for the information stored with third-party services and will ensure it is kept securely.
Why we use information about you
Each form will indicate on which legal basis your information is being processed, be it consent or contract.
Legal basis: consent
The University of Edinburgh Business School principally uses your information under the legal basis of consent. When you enter your information in a form, we specify the purpose and future use of this information. By submitting information to a form, you consent for your details to be used according to the purposes stated above each form. Examples of this include: submitting your information on a course application form (which will be used to process your application) or requesting to be added to a mailing list (which will be used to send you newsletters and information).
As this information is provided on the basis of consent, you are free to withdraw your consent for such use of your information at any time.
Legal basis: contract
The University of Edinburgh Business School also may process your information under the legal basis of contract, whereby the processing is necessary for a contract you have with us, or because you have asked us to take specific steps before entering into a contract. Application and booking forms typically fall into this category wherein you supply your information because you wish to access a particular service or enrol on a course.
Alumni information: legitimate interest
The retention of information concerning our alumni is collected and retained under the legal basis of legitimate interest. We use the information about you because you are part of the community of alumni of the University of Edinburgh Business School. We therefore would like to retain this information to stay in touch with you, and to keep you informed of our news and events.
For more information, please view our data protection policy for alumni
Retention of personal data
The length of time for which we hold your data is dependent on the purpose for which the information was supplied.
Information supplied for an event registration is used to provide you with information about the specific event you signed up for. It is retained after the event has passed for statistical purposes. We do not forward this information to third parties unless explicitly stated and it's not used to contact you about additional events. If you choose to cancel your event registration, you will not be contacted again.
Information supplied to support a course application will be retained during the application process until a decision has been reached.
Details supplied for the purposes of registering your interest or subscribing to a newsletter will be retained until you choose to unsubscribe from the notifications or newsletter.
Automated processing and profiling
The University of Edinburgh Business School does not use profiling or automated decision-making processes.
Third-party cookies and services
The University of Edinburgh Business School and third-party advertising companies use interest-based advertising. This involves sharing browser behaviour data with trusted partners.
If you do not want your browsing behaviour to be used in this way, you may use one of the following advertising industry opt-out tools:
- Digital Advertising Alliance (DAA)
- Digital Advertising Alliance, Europe (EDDA)
- Network Advertising Initiative opt-out page
The University of Edinburgh Business School and third-party advertising companies use AppNexus tracking pixels to collect personally identifiable information about you to optimise advertising placement.
DoubleClick is a remarketing pixel that collects personally identifiable information about you to serve you relevant, more targeted advertisements when you are browsing the internet.
TribalFusion is a remarketing pixel that collects personally identifiable information about you to serve you relevant, more targeted advertisements when you are browsing the internet.
Opt-out of Google interest-based advertising
The University of Edinburgh Business School may use Facebook Lead Ads to collect personal details on Facebook for the purposes of running an advertising campaign. These personal details may be transferred to Business School servers or a third-party service in order to process information as part of the advertising campaign.
The Business School uses the Facebook Comments plugin on articles posted on the School Blog at www.business-school.ed.ac.uk/school-blog. This plugin lets people comment on content on School Blog articles using their Facebook account.
Additional cookies and services
The University of Edinburgh Business School also uses additional tools such as Google Maps, YouTube and Vimeo which may place cookies in your browser. For more information on these cookies and how they are used, please see the University of Edinburgh's information on third-party cookies