Insights from research by John Amis and Chris Carter has led to strategic transformations in commercial, public and third-sector organisations, often executed through shifts in culture and innovation processes.

Exemplars of this work include working to help:

  • National Trust for Scotland (NTS): developed a new hybrid identity, contributing to visitor numbers increasing by over 500,000, membership up to over 371,000, and a much more successful fundraising operation.
  • Scottish Television (STV): created a more innovative culture, which was pivotal in the development of the digital STV Player.
  • Scottish Enterprise (SE): transformed SE’s rural strategy, changed rural businesses and informed the Scottish Government’s post-pandemic economic recovery plan.


Jake Ansell

John Amis

Chair in Strategic Management & Organisation and Head of Strategy Group

Chris Carter

Director of Research Degrees (Principal Programmes) & Chair in Strategy & Organisation