Details of research into an as-yet largely overlooked element of growing and scaling-up digital ventures.

Our research uncovered an evaluation hurdle that plays a major—but unacknowledged—role in the growth and scaling of new digital ventures. Much has been written about the first equity pitch. For nascent digital enterprise however, we identified a vital second pitch they must make to industry analysts. Industry analysis wield influence over tech adopters and investors. In fiercely competitive technology markets, they funnel attention to some vendors and away from others, which makes getting onto their radar extremely important.


Neil Pollock Headshot

Neil Pollock

Professor of Innovation and Social Informatics and Director of the Doctoral Programme

Further Information

2nd Most Important Pitch website