Personal Chair in Marketing
BA (Hons) (Strathclyde) MPhil (Edinburgh) PhD (Newcastle).
First graduated in 1991 with BA (Hons) in Marketing and French from Strathclyde University, then undertook MPhil study of the market for organic food at Edinburgh University. Following two years as a research assistant at the Welsh Institute of Rural Studies, joined Newcastle University as a lecturer in 1995. Completed PhD on marketing activity in the craft food sector in 2001. Joined Edinburgh University in 2005, appointed senior lecturer in 2006.
Interests revolve around three main themes:
- Market orientation and behaviour in small firms (owner-managers' perceptions and experiences of marketing, particularly in craft firms; co-operation and collective action).
- Marketing in agrifood and rural contexts (marketing of organic, environmental, local and regional products; food consumer behaviour).
- Origin as a marketing resource (use of territorial identities to market products and places; origin brands and intellectual property rights issues).