David Marshall Headshot

Professor of Marketing and Consumer Behaviour

+44 (0)131 650 3822

Roles and Responsibilities

Head of Marketing Group

Member of Executive Committee

Director of Postgraduate Programmes (2011-2014)


BSc (Newcastle); PhD (Newcastle).

Graduated from the University of Newcastle with a BSc in Agricultural and Food Marketing, in 1982 and returned as a Research Associate working on various consumer research projects after a period working for Norsk Hydro. Moved to Edinburgh in 1988 as a lecturer in marketing and completed his PhD in 1991. Was appointed Senior Lecturer in 1999 and Professor of Marketing and Consumer Behaviour in August 2007.

Research Interests

My major research interests and activities centre on understanding consumer behaviour, as a key component of marketing. This includes work on food choice behaviour and food access, including children’s consumption practice and visual discourse around the family.

See my talk at the Child and Teen Consumption Conference 2018: Cultural and creative Industries of Childhood and Youth, 3-6th April, Angouleme, France: 'Imag(e)ining’ commensality through the selfie: weekday family meals and practices.

(30 minutes in)

Research Fingerprint

View David’s Research Fingerprint

Research Area