Lecturer in Marketing
Roles and Responsibilities
Programme Lead - Business with Marketing
Course Organiser of UG International Marketing, MSc International Marketing Strategy
UG & PG Dissertation advisor
PhD Advisor
Background
I was appointed as a Lecturer in Marketing at the Business School in 2020. Prior to this I was a Teaching Professor at Northeastern University in Boston (USA), preceded by an appointment as Lecturer in Marketing at the University of Stirling in 2007. I earned a PhD in 2008 examining consumer decision behaviour in the context of smoking cessation.
Awards
Winner, Excellence in Teaching Awards 2023, UG, University of Edinburgh Business School
Edinburgh University Students Association (EUSA) Teaching Awards 2025 PG, long listed for Teacher of the Year (CAHSS)
Research Interests
Focused on optimising communication and behaviour change, my interdisciplinary research is inherently prosocial, promoting individual and societal wellbeing. Through much of my research I aim to leverage marketing insights for the public good researching topics like plant based foods, food influencers, patient communication, and healthcare communication. My research portfolio aligns with Marketing group themes of ‘digital marketing strategy and consumer behaviour’ and ‘health and healthcare’, contributing to the University Strategy 2030 by engaging in research that is interdisciplinary and international. I bridge the disciplines of marketing and healthcare by exploring consumer/patient decision-making and the influence of emerging technologies, enabled by a network of international and interdisciplinary colleagues.
I have published 14 journal articles in leading journals including: Journal of Retailing, Appetite, European Journal of Marketing, Journal of Advertising Research, Business Horizons and British Journal of Surgery. A recent conference paper won Best-in-Track Award at the prestigious American Marketing Association conference (2024). My research on consumer decision making and plant-based foods has generated substantial academic and public engagement via a Conversation article (> 61,000 reads) subsequently a commissioned article in The Guardian.
Currently I'm supervising three PhD students. If you are intersted in pursuing PhD studies please develop a proposal in line with my research themes and expertise. Please only get in touch if you have a fully developed proposal, a distinction performance (>70%) at Masters level with preferably a distinction in the dissertation.