Jordana Viotto

• Lecturer in the Entrepreneurship and Innovation Group
• Course organiser:
  • Digital Business (undergraduate)
  • The Entrepreneurial Manager (undergraduate)
  • Digital Business: Competition in the Age of Platforms (postgraduate)

I joined the University of Edinburgh Business School as a Lecturer in August 2019.

My research focuses on the convergence of entrepreneurship, innovation, and the economics of digital platforms.

Some questions I am interested in include: 

• How can entrepreneurs use digital platforms to test their ideas?
• How can entrepreneurs co-create value with online communities?
• Does digital technology expand access to entrepreneurial finance?
• How do strategies adopted by digital platforms affect their participants (small businesses, content providers, etc.)? 

My courses focus on real-world applications and constantly adapt to the evolving demands of businesses and society. In 2022-2023, I won the Excellence in Teaching Awards for two courses I organise and teach ("The Entrepreneurial Manager" and "Digital Business"). 

Before my tenure, I had a two-year post-doctoral fellowship at the University of Paris-Dauphine (Governance and Regulation Chair). I earned a PhD in Economics from the University Sorbonne Paris-Nord and Telecom Paris.

• Digital platforms
• Data-driven markets
• Financial innovation