Jordana Viotto da Cruz Headshot

Lecturer in Entrepreneurship

Roles and Responsibilities

  • Lecturer in the Entrepreneurship and Innovation Group
  • Course organiser:
    • Digital Business (undergraduate)
    • Digital Transformation and Digital Business (postgraduate)
    • The Entrepreneurial Manager (postgraduate)
  • Personal Tutor


I joined the Entrepreneurship and Innovation Group at the University of Edinburgh Business School in August 2019, after a two-year post-doctoral fellowship at the University of Paris-Dauphine (Governance and Regulation Chair). Prior to this I completed a PhD in Economics at the University of Paris-Nord and Telecom Paris and a Master in Economics and Management at Telecom Paris. 

My research relates to the economics of digital platforms and to digital innovation.

Research Interests

  • Digital platforms
  • Data-driven markets
  • Financial innovation

Research Fingerprint

View Jordana’s Research Fingerprint

Research Area