Jordana Viotto da Cruz Headshot

Lecturer in Entrepreneurship

Roles and Responsibilities

  • Lecturer in the Entrepreneurship and Innovation Group
  • Course coordinator: Digital Business
  • Course coordinator: The Entrepreneurial Manager
  • Personal Tutor


I joined the Entrepreneurship and Innovation Group at the University of Edinburgh Business School in August 2019, after a two-year post-doctoral fellowship at the University of Paris-Dauphine (Governance and Regulation Chair). Prior to this I completed a PhD in Economics at the University of Paris-Nord and Telecom Paris and a Master in Economics and Management at Telecom Paris. 

My research relates to the economics of digital platforms and to digital innovation.

Research Taxonomy

Research Interests

  • Digital Platforms
    • The emergence of digital platforms
    • The impact of digital platforms on the economy
    • The role of digital platforms' governance on complementors' participation and performance
  • Inter-organisation relationship between tech start-ups and incumbent firms in traditional sectors (e.g., finance, automotive)
  • Financial innovation

Research Area

Publication Type Actions