Jordana Viotto da Cruz

• Lecturer in the Entrepreneurship and Innovation Group
• Course organiser:
  • Digital Business (undergraduate)
  • Digital Transformation and Digital Business (postgraduate)
  • The Entrepreneurial Manager (postgraduate)
• Personal Tutor

I joined the Entrepreneurship and Innovation Group at the University of Edinburgh Business School in August 2019, after a two-year post-doctoral fellowship at the University of Paris-Dauphine (Governance and Regulation Chair). Prior to this I completed a PhD in Economics at the University of Paris-Nord and Telecom Paris and a Master in Economics and Management at Telecom Paris. 

My research relates to the economics of digital platforms and to digital innovation.

• Digital platforms
• Data-driven markets
• Financial innovation