Raluca Bunduchi Headshot

Personal Chair of Innovation


I have a PhD in Management Science from University of Strathclyde, and a MSc in Informatics for Business from Babeș-Bolyai University. I have worked in Babeș-Bolyai University, and the universities of Strathclyde, Aberdeen and now Edinburgh where I am a Professor of Innovation. Since 2024, I am also an Adjunct Research Professor at the Faculty of Economics and Business Management, Babeș-Bolyai University, Romania.

My teaching experience spans undergraduate and postgraduate (MSc, MBA and PhD/EngD). I have designed, developed and delivered new courses and/or programmes in innovation management across all levels. I have also hold a number of leadership roles, including the director of Postgraduate Teaching Programmes at Edinburgh, and the director of MSc programmes in innovation management and entrepreneurship areas at Edinburgh and Aberdeen.

I have a long held interest in information technology and its role in transforming organising and organisations. This has led me to work on topics as different as trust and transaction costs in electronic markets, institutionalisation processes in technology standardisation, the costs and benefits associated with process innovation, and more recently legitimation strategies for innovation, tensions in digital transformation, and approaches to innovation in digital firms.

My work cuts across different management disciplines and has been published in journals such as Journal of Product Innovation Management, Information Systems Journal, International Journal of Operations and Production Management, Technovation and British Journal of Management. I am on the editorial review board of the Journal of Product Innovation Management.

I enjoy working with Master and Doctoral students, and have supervised a number of qualitative research projects related to digital transformation in healthcare, the use of digital platforms, emerging technologies and value creation, and innovation in digital start ups.

Research Interests

  • how organisations leverage new technologies to develop new products and services and the challenges associated with managing the development of new forms of digital/AI enabled products and services
  • how organisations legitimize new technologies / innovations to ensure their acceptance, and how such efforts are reflected in the acceptance behaviour of their stakeholders  
  • the evolution of digital transformation projects in large and complex organisations
  • how responsible and ethical innovation / AI is operationalized in practice

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Research Area