Raluca Bunduchi Headshot

Senior Lecturer in Innovation & Director PGT Programmes


Bachelor in Economics (specialisation in Banking & Stock Exchange) (Babes-Bolyai), MSc Informatics for Business (Babes-Bolyai); PhD in Management Science (Strathclyde)

Raluca joined the School as a Senior Lecturer in Innovation in August 2013 from the University of Aberdeen where she has worked since 2005 as a Lecturer and then Senior Lecturer in Management. Previous positions include Research Fellow at the Research Centre for Social Science at the University of Edinburgh, and Teaching Assistant at the Faculty of Economics, Babes-Bolyai University.

Research Taxonomy

Research Interests

  • how organisational actors make sense of and value new technologies;
  • how digital transformation projects progress (or fail) in socially complex organisations;
  • how innovator actors developing new product & service innovations (whether product champions operating within established organisations or entrepreneurs setting up new businesses) gain acceptance for their innovations.

Works Within

Research Area