Raluca Bunduchi Headshot

Personal Chair of Innovation and Director of PG Programmes

Roles and Responsibilities

Director of Postgraduate Teaching Programmes (2020 - present)


I have a PhD in Management Science from University of Strathclyde, and a MSc In Informatics for Business from Babes-Bolyai University. I have worked in Babes-Bolyai, Strathclyde, Aberdeen and now University of Edinburgh where I am a Professor of Innovation.

My teaching experience spans undergraduate and postgraduate (MSc, MBA and PhD/EngD). I have designed, developed and delivered new courses and/or programmes in innovation management across all levels. I am currently leading the School’s Postgraduate Teaching Programmes, and in the past I have led MSc programmes in innovation management and entrepreneurship areas at Edinburgh and Aberdeen.

I have a long held interest in information technology and its role in transforming organising and organisations. This has led me to work on topics as different as trust and transaction costs in electronic markets, institutionalisation processes in technology standardisation, the costs and benefits associated with process innovation, and more recently legitimation strategies for innovation, tensions in digital transformation, and approaches to innovation in digital firms.

My work cuts across different management disciplines and has been published in journals such as Journal of Product Innovation Management, Information Systems Journal, International Journal of Operations and Production Management, and British Journal of Management. I am on the editorial review board of the Journal of Product Innovation Management.

I enjoy working with Master and Doctoral students, and have supervised a number of qualitative research projects related to digital transformation in healthcare, the use of digital platforms, emerging technologies and value creation, and innovation in digital start ups.

Research Interests

  • how digital transformation projects progress (or fail) and create value in socially complex organisations;
  • how organisations leverage digital technologies to create new products and services and the challenges associated with managing the development of new forms of digital products and services
  • approaches to facilitate the acceptance of innovations in organisations  

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Works Within

Research Area