Senior Lecturer in Marketing and Director of UG Programmes
Roles and Responsibilities
- Undergraduate Senior Tutor
- Personal Tutor
- Co-ordinator Marketing Group Research Seminar Series
- Course co-ordinator Brand Culture, UG Honours option
- Course co-ordinator Understanding Brands, MSc Marketing/Marketing and Business Analysis
Background
I joined the Business School as Lecturer in Marketing in 2010 after completing an ESRC-funded PhD in Marketing at the University of Stirling. Prior to this I undertook an MA English Language and Literature at the University of St Andrews and an MSc Marketing, University of Stirling. Before re-entering academia, I worked for the cancer charity Myeloma UK in patient services management and delivery.
Research Interests
My research is focused on consumer vulnerability and coping, consumer identity, collective practices, and interpretivist research methods. I have a longstanding interest in the experience of illness and the consumption of healthcare: my current work explores healthcare consumerism.
Principle-Investigator for an ESRC Seminar Series focusing on Vulnerable Consumers, with Dr Kathy Hamilton, University of Strathclyde and Dr Maria Piacentini, University of Lancaster, 2012-2015.