Senior Lecturer in Marketing and Year 4 Head
I am interested in the work of actors in the marketization of places, and in particular the devices and practices of constructing, organising and shaping sustainable marketplaces. Ranging from business models to myths and stories as market making devices, my work explores ways in which actors narrate, circulate and share stories of imagined markets, and how such stories are performed and materialised into markets.
In conducting my research, I have worked in multiple applied research consortium projects with organisations mainly from the Information Technology sector facilitating their business model and service business development. Currently, I am working on a number of projects in the field of tourism and culture trying to understand how multiple actors and stakeholders can marketize places sustainably and responsibly.
My work has been published in key marketing and organisational studies journals, such as Organisation Studies, Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, and Consumption Markets & Culture.
Teea Palo discusses her research into the influence of narratives on sustainable markets, using the example of Santa Claus to explore how Finnish Lapland leveraged the myth to transform into a top Christmas tourism destination.