Lecturer in Marketing & Year 4 Head
- Actor-network theory
- Business models / business model innovation
- Entrepreneurial narratives
- Industrial b2b marketing
- Inter-organisational relationships
- Marketing strategy and practice
- Organisation studies
I am interested in the work of actors in constructing, organising and shaping markets, and in particular the devices and practices of such work. Ranging from business models to myths as market organising devices, my work explores ways in which actors narrate, circulate and share stories of imagined markets, and how such stories are performed and materialised into markets.
In conducting my research, I have worked in multiple applied research consortium projects with organisations mainly from the Information Technology sector facilitating their business model and service business development. Currently, I am working on a number of projects in the field of tourism and culture, and information technology.
My work has been published in key marketing and organisational studies journals, such as Organization Studies, Journal of Business Research, Industrial Marketing Management, and Consumption Markets & Culture.