Personal Chair of Financial Services Marketing and Consumption, and Head of Marketing Group
Roles and Responsibilities
- Joint Head of Marketing Group
- Assistant Principal, Academic Standards and Quality Assurance
- Course Organiser, Financial Services Marketing Honours
DipM (Chartered Institute of Marketing); DipMRS (Market Research Society); BA (Hons) (Huddersfield); PhD (UMIST).
Tina joined the University of Edinburgh in 1993 as a lecturer in Marketing. Prior to this she was a researcher at the Financial Services Research Centre, at UMIST, Manchester, where she was engaged in a segmentation project funded by the Trustee Savings Bank which provided the research for her PhD. She is currently Professor of Financial Services Marketing and Consumption and also has a University role as Assistant Principal with overall responsibility for the University’s academic standards and quality assurance arrangements.
Tina's research interests are in the area of financial services marketing, specifically financial wellbeing, analyses of consumer use and understanding of financial services and the use of technology in enabling and empowering effective financial management and decision-making. She has led several large funded research projects and industry sponsored research, including a three-year funded ESRC project on the impact of the internet on pensions; an ESRC-funded Seminar Series Financial Services and Consumers: Issues and Challenges in a Context of Change; several projects funded by Young Enterprise and the Money and Pensions Service testing interventions aimed at increasing the effectiveness of school-based financial education. She recently worked with Sopra Steria to develop a Breathe Easy tool to support financially vulnerable individuals, and is currently leading a two-year Innovate UK KTP funded project in partnership with Aegon UK to develop a tool to enable longer term planning and saving. Her research has been presented widely at conferences and in academic journals. She is co-editor of The Routledge Companion to Financial Services Marketing, author of Financial Services Marketing (Prentice-Hall) and served as Editor-in-Chief of the Journal of Financial Services Marketing for 17 years (until 2019).
In her role as Assistant Principal for Academic Standards and Quality Assurance she is convener of the Senate Quality Assurance Committee. She plays a prominent role in the development of quality assurance at a national level as member of the QAA Scotland Strategic Advisory Group and as chair of the sparqs (student partnerships in quality Scotland) University Advisory Group. She led a large European Commission-funded project that supported the development of quality assurance processes in the Kosovan higher education sector. She has successfully led the University through three external institutional reviews (Enhancement-led Institutional Review) by the Quality Assurance Agency in 2011, 2015 and 2021, and contributes to external reviews of other institutions.
- Financial services marketing: market segmentation
- Consumer behaviour and loyalty
- The internet