Damini Rekhi

Career Summary

Growth-driven marketing professional with expertise in product marketing, go-to-market (GTM) strategy, competitive positioning, and digital growth. Proven ability to craft GTM strategies, refine product messaging, and drive customer acquisition through data-backed insights. With more than four years of experience across higher education, IT services, and digital business, I have led market intelligence, campaign strategy, and pricing initiatives to enhance brand positioning and engagement. My expertise spans product marketing, demand generation, and marketing analytics, with a focus on scaling digital campaigns, optimizing customer acquisition, and increasing market penetration. Previously, I spearheaded social media growth, digital advertising, and paid media strategies, optimizing multi-channel campaigns across social, search, and display ads to maximize brand engagement and lead generation. My background in performance marketing and audience insights has helped businesses expand their reach and improve marketing return on investment. Key achievements include bringing the Toronto School of Management to first place for EduRank’s best social media performance during my tenure.

Key Skills

Skilled in paid media, analytics, marketing automation, and growth strategies, with strong leadership and team management abilities. Proven experience leading and developing high-performing teams to drive results.

Future Objectives

I aim to advance my career into a leadership role in marketing and brand management. I am open to working in the UK and globally, and I am eager to be part of a team where I can learn continuously and gain exposure to diverse markets.