Our privacy policy outlines the way this website (www.business-school.ed.ac.uk) and related systems used by the University of Edinburgh Business School process, store and protect user data and information.

Information About You

Why we collect your information

The information you provide to the University of Edinburgh Business School is used in different ways depending on your interactions with the website. Visitors may sign up to Business School mailing lists, register for a Business School event, or submit personal information as part of an application process. In these instances, the information you provide allows us to contact you about upcoming events or courses, inform you of changes to events, or process your application for a specific course. Further details of why we collect information in forms is included next to each form on this site.

In most cases, personally identifying information is stored on University of Edinburgh Business School servers within the UK. However, the University does use third-party companies to enhance the quality, service and functionality of certain web services available to visitors. We use:

  • Cvent – an event management system used for registrations, payment and ticketing
  • dotdigital – an email communications system
  • Eventbrite – an event management system
  • Salesforce – Customer Relationship Management software
  • Online Surveys – a survey tool used by the events team to collect attendee details

The University of Edinburgh Business School remains responsible for the information stored with third-party services and will ensure it is kept securely.

Why we use information about you

Each form will indicate on which legal basis your information is being processed, be it consent or contract.

Legal Basis: Consent

The University of Edinburgh Business School may use your information under the legal basis of consent. When you enter your information in a form, we specify the purpose and future use of this information. By submitting information to a form, you consent for your details to be used according to the purposes stated above each form. Examples of this include: requesting to be added to a mailing list (which will be used to send you newsletters and information) or signing up to receive programme updates.

As this information is provided on the basis of consent, you are free to withdraw your consent for such use of your information at any time.

Legal Basis: Contract

The University of Edinburgh Business School also may process your information under the legal basis of contract, whereby the processing is necessary for a contract you have with us, or because you have asked us to take specific steps before entering into a contract. Application and booking forms typically fall into this category wherein you supply your information because you wish to access a particular service or enrol on a course.

Legal Basis: Legitimate Interest

The Business School may also use the legal basis of legitimate interest to process your information if you have previously purchased goods or services from us. The information will be used to contact you about similar events or purchases that we believe you may be interested in as you have used our services before.

You are free to object to the use of your data under this basis, and when the information is delivered in a mailing list (e.g. the Events and Insights newsletter; Credit Research Centre newsletter), you may unsubscribe at any time.

Alumni Information: Legitimate Interest

The retention of information concerning our alumni is collected and retained under the legal basis of legitimate interest. We use the information about you because you are part of the community of alumni of the University of Edinburgh Business School. We therefore would like to retain this information to stay in touch with you, and to keep you informed of our news and events.

For more information, please view our Data Protection Policy for Alumni

Sharing Personal Data

As noted above, the Business School (depending on the form) may disclose information to the following companies: Cvent, dotdigital, Eventbrite, and Salesforce. This will be indicated alongside the form you use to submit your information.

Retention of Personal Data

The length of time for which we hold your data is dependent on the purpose for which the information was supplied.

Information supplied for an event registration is used to provide you with information about the specific event you signed up for. It is retained after the event has passed for statistical purposes. We do not forward this information to third parties unless explicitly stated and it's not used to contact you about additional events. If you choose to cancel your event registration, you will not be contacted by us again.

Information supplied to support a course application will be retained during the application process through that admissions cycle + 1 year. Email enquiries to Admissions and Student Recruitment will also be retained during that admissions cycle + 1 year. If you become a student your data will be retained in line with the Student Privacy Statement retention policy.

Details supplied to sign up for a personal consultation will be retained using Salesforce for up to 4 years.

Details supplied for the purposes of subscribing to a newsletter will be retained until you choose to unsubscribe from the notifications or newsletter.

Automated Processing and Profiling

The University of Edinburgh Business School does not use profiling or automated decision-making processes.


The University of Edinburgh Business School uses cookies, web beacons (also known as remarketing pixels or action tags) and other technologies to improve service, enable the use of third-party services, and to serve interest-based advertising on third-party websites.

The following is a list of cookies we use:

New Relic

A tool to monitor the health and performance of our web servers. This collects personally identifying information such as IP addresses and database queries. We do not use this information to identify our visitors, excluding staff and individuals with administrative privileges.

Cookie Name Domain Expiration Time Description
NREUM .nr-data.net When the browser closes Used by New Relic as a work around for browsers that do not support the Navigation Timing API.
Navigation Timing API
JSESSIONID .nr-data.net When the browser closes Used by New Relic to monitor session counts for an application.


A tool for monitoring website performance.

Cookie Name Domain Expiration Time Description
__cfduid .pingdom.net 1 year Used by Pingdom to monitor how quickly pages load for visitors.

Google Analytics

We use Google Analytics to report on the traffic moving around our website and use this information to improve the visitor experience. IP addresses, which can be used to identify an individual user, are anonymised by Google Analytics.

You may opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Third Party Cookies and Services

Interest-based advertising

Google Ads

Google Ads is a cookie that tracks the performance of our advertising on Google by registering when you have clicked one of our adverts on Google.

Opt-out of Google interest-based advertising

Use Google Ad Settings to opt out of personalised internet-based advertising

Comments plugin

The Business School uses the Facebook Comments plugin on articles posted on the School Blog at www.business-school.ed.ac.uk/school-blog. This plugin lets people comment on content on School Blog articles using their Facebook account.

Additional cookies and services

The University of Edinburgh Business School also uses additional tools such as Google Maps, YouTube and Vimeo which may place cookies in your browser. For more information on these cookies and how they are used, please see the University of Edinburgh's information on third-party cookies

Privacy policy changes

The University of Edinburgh Business School reserves the right to update its privacy policy periodically. We therefore encourage visitors to frequently check this page for any changes to the privacy policy. Your continued use of this site after any change in this privacy policy will constitute your acceptance of such changes.

Further information

If you have any additional questions about our data privacy policy, please contact the Business School Web Team at: webmaster@business-school.ed.ac.uk

The University of Edinburgh Business School's privacy policy is also supported by the University of Edinburgh's wider privacy policies and guidelines. The following pages contain information about mandatory data sharing, transfer outside the European Economic Area (EEA) and information on how to contact the University's Data Protection Officer.

View the extended Privacy Statement on the University of Edinburgh website

Updated on 13 February 2020