Full-time MBA
Career Summary
Marketing and Communications professional with experience in shaping marketing strategy, building B2B technology brands, and driving measurable growth across global organisations (MediaKind, Ericsson) and early-stage ventures. Led global teams and agency partners across regions, delivering marketing transformation across brand, demand generation, digital growth, PR and thought leadership, and marketing operations. Impact includes reducing lead-generation costs by 30%, doubling website traffic through UX and content system improvements, and strengthening lifecycle performance through HubSpot automation, segmentation, and improved sales handoffs. Focused on growth and improving marketing execution through strong governance, operating rhythms, and measurable commercial impact.
Key Skills
Marketing strategy and go-to-market planning; B2B positioning and brand narrative development; integrated campaign execution across web, email, social, paid and events. CRM/lifecycle strategy using HubSpot (nurture design, segmentation, lead routing, and performance reporting), supported by operational rigour in marketing governance, prioritisation, measurement and optimisation. PR and thought leadership; executive and change communications; cross-functional leadership; agency/vendor management; budget planning; team leadership; and event and field marketing, including flagship industry events.
Future Objectives
Aspire to advance into strategic business development roles in global markets, focusing on leveraging innovative technologies and data-driven insights to drive organisational growth. Open to opportunities in the UK and globally, with a keen interest in roles involving market expansion and team leadership. Seeking a UK-based leadership role at Senior Manager/Head level in Marketing Strategy, Marketing Ops/MarTech, CRM & Lifecycle, or Digital Growth within a B2B technology or consulting environment. Aim to lead marketing transformation programmes that improve speed-to-market, reduce rework, and strengthen attribution from campaigns to pipeline and revenue, while building scalable marketing systems and high-performing global teams. Long term, progressing towards Vice-President/Chief Marketing Officer leadership roles focused on strategic growth, brand credibility, and operational excellence.
| Role | Organisation | Years |
|---|---|---|
|
Director of Marketing and Communications
|
MediaKind, USA
|
2022 – 2024 |
|
Senior Manager, Marketing & Communications
|
MediaKind, India
|
2020 – 2022 |
|
Communications & Engagement Manager
|
MediaKind, India
|
2019 – 2020 |