Shanshan Wu

Career Summary

I am a designer and entrepreneur with 10 years experience across large technology companies and early-stage ventures. I previously worked as a User Experience Designer at Alibaba Group and ByteDance, contributing to the delivery of complex product designs and business systems. Three years ago, I left what was widely regarded as a secure career path to found a company focused on design thinking education. The business serves a highly specialised market, supporting designers in moving from execution-led roles towards strategic and commercially informed professional practice.

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Key Skills

I combine design expertise with commercial awareness and organisational thinking. My strength lies in structuring complex problems and translating them into actionable products, learning systems and scalable processes. I have experience operating within large platform organisations as well as building ventures from zero to one, including courses, coaching programmes and professional communities. I work effectively in uncertain environments, balancing user value with business objectives, and apply design thinking and coaching-based approaches to improve decision-making quality for individuals and teams.

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Future Objectives

My objective is to support creative professionals and teams in building sustainable growth paths within complex environments. Through continued development in strategic and leadership capability, I seek to scale my current venture from a founder-driven model into a more process-led organisation with long-term impact.