Gina Chang

Career Summary

With five years of marketing and public relations experience spanning FMCG and luxury sectors, I have worked in Elite Public Relations Consultancy and Christian Dior Couture. As Senior Account Executive, I directed large-scale campaigns and digital initiatives for prestigious clients including Mentholatum, GU, Suntory, and Maison Francis Kurkdjian. At Christian Dior Couture, I served as Client Development Marketing Executive overseeing customer relationship management and VIP engagement across Taiwan. My capabilities in strategic creativity, reputation management, and luxury client relations have consistently delivered measurable business impact.

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Key Skills

I deliver distinctive value through sophisticated marketing strategies, reputation management, and high-touch client engagement within luxury and FMCG environments. My expertise spans driving impactful campaigns, stakeholder relations, and cross-functional teamwork that translate market insights into sustained commercial growth. I combine creative vision with analytical rigour to optimise results across brand development and customer experience initiatives.

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Future Objectives

I aspire to progress into management roles within marketing or customer relationship management, where I can develop transformative brand strategies and apply deep expertise in customer-centric marketing for global organisations. I am committed to building sustainable competitive advantage through innovative customer engagement and strategic foresight.